
Emerging Technology
Driving Digital Disruption with Customer Focused Operations
By Sutherland

Overview
To remain relevant, companies must constantly evolve to engage and delight customers and deliver on their promises. Customers now expect their experiences to be personalized, consistent, and available anytime/ anywhere. Though digital transformation is often a top priority, many companies are ill-equipped to execute their digital strategy. To create differentiated and seamless customer experiences, companies must break down organizational barriers between front, middle, and back-office. Competing and thriving in the digital age requires having a customer-first mindset from first to last touchpoint.
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