Will Kickstarter's AI Disclosure Be A Game-Changer For Emerging Gen AI Startups?

Here is a kicker of an announcement from none other than Kickstarter: the crowdfunding platform will now demand more transparency from generative AI projects.

What does this move by Kickstarter mean?

The popular crowdfunding platform Kickstarter has struggled to develop a strategy that satisfies people on all sides of the argument as generative AI startups and projects have entered the mainstream.

The issue? Generative AI tools such as Stable Diffusion and ChatGPT were trained on publicly available online data. When content is scraped for such purposes, the creators of that content aren't always given proper credit, remuneration, or the option to opt-out.

The organizations responsible for such ambiguous AI technologies claim, at least in the United States, they are covered by fair use law. However, content producers often disagree, especially when it comes to the commercialization of AI-generated content that they created.

This is why Kickstarter announced that projects on its platform using artificial intelligence techniques to generate images, text, or other outputs (such as music, voice, or audio) will be obliged to publish "relevant details" on their project pages. The project owners must specify how they intend to include AI content into their work, which parts will be developed internally and which with the assistance of AI programs.

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Let's dig further to find out what all the hype around Kickstarter is about.

What Are The Latest Rules?

Kickstarter users submitting projects will soon be asked additional questions designed to determine whether or not their project involves the use of generative AI technology to create artwork and other content.

They will also be asked if they have permission from the creators of any works that were used in the creation or training of any AI-generated content in their project.

Once AI-created projects are submitted to Kickstarter, they will undergo Kickstarter's usual human moderation procedure. If approved, Kickstarter's director of trust and safety, Susannah Page-Katz proposes adding a "Use of AI" section to the project page to clearly identify any AI-related contributions.

Susannah Page-Katz noted that projects using AI without properly disclosing their intentions during the submission process might be suspended. "Throughout our conversations with creators and backers, what our community wanted most was transparency," she said. "We are pleased to directly respond to this request from our community by including a section on the project page where backers can learn about a project's use of AI in the creator's own words," the company said.

Kickstarter's new policy will be implemented on August 29^th and Susannah Page-Katz indicated the company has no plans to retrospectively enforce the policy for projects posted before that date.

What Exactly Does This New Strategy Aim To Achieve?

Kickstarter now requires creators of AI-related hardware, software and infrastructure projects on their platforms to disclose where they plan to obtain training data. Kickstarter advises project managers to institute "safeguards" such as opt-out procedures for content providers and to detail how their data sources handle protocols related to consent and credit.

Kickstarter originally hinted at a policy shift regarding generative AI back in December, when it stated it would reconsider whether using media owned or created by others as part of an algorithm's training data constituted copying or replicating an artist's work.

Despite efforts by the European Union and others to legislate such practices, an increasing number of AI providers offer opt-out procedures but Kickstarter's training data disclosure rule may prove to be difficult. For competitive and probably legal liability considerations, OpenAI and others have been silent about where their most recent systems' training data came from. Smaller businesses and startups, however, will be under scrutiny to provide relevant information about their AI model data.

TechDogs-"Image Of Kickstarter Introducing Its New AI Policies."

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Will Kickstarter's strategic move requiring generative AI projects to disclose information lead to better AI regulation? Is it unfair when Big Tech businesses are not required to disclose their sources?

Let us know your thoughts in the comments section below!

First published on Thu, Aug 3, 2023

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