
Emerging Technology
Typeset Looks To Break The Stereotype Of Visual Design With Its New AI Engine!
By Amrit Mehra

Updated on Mon, Sep 18, 2023
Picture this: it's a busy day in your office on Monday morning. A crucial presentation is just around the corner, your graphic design team is busy with important commitments and there's no room for errors in the presentation. On the other hand, you also have to keep a sharp eye on your social media handles and keep up with the relentless demand for fresh and compelling content. #TheStruggleIsReal
Fret not; a game-changer is on the horizon!
Enter Typeset, the revolutionary tool poised to transform how we craft visual content for presentations, social media and a lot more! According to a recent report, Typeset is a design tool by Samcart that harnesses Artificial Intelligence (AI), aiding users’ creativity with adaptive pre-made templates.
Olivia Herron, GM of innovation at Typeset says, “The core design engine in Typeset relies on a heuristic rule engine to achieve consistent design, following the same decision path a designer would when designing or laying out visual content. We use common natural language keyword extraction to assist in choosing imagery and offer contextual OpenAI text generation (through an AI mode) depending on the type of text being written.”
Let's see how Typeset benefits businesses:
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The report says there are a lot of design tools on the market that require users to infuse their creativity into pre-made templates. Plus, they call for fixing alignments and margins and choosing fonts, layouts and whatnot, which is time-consuming. However, Typeset goes the other way around!
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According to Stefan Olafsson, co-founder of Typeset, "Most of us can relate to hours spent trying to use stock templates." So, Samcart launched this design engine to fix this problem with Artificial Intelligence (AI), Machine Learning (ML) and natural language processing (NLP).
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Besides, with Typecast, you only need to select the type of content you want to create and start typing away. In real-time, with the help of AI, Typeset analyzes your words and conjures up various designs, complete with relevant images. It's like having a personal design genie at your beck and call.
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The result? A single piece of content can transform into multiple variations of visual assets, spanning social media posts, presentations, ebooks and newsletters within minutes. No more fretting over resizing, reformatting, or shuffling elements around; Typeset takes care of the nitty-gritty for you. #TypesetRocksOtherToolsShock
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"In the blink of an eye, Typeset automatically designs thousands of combinations based on exactly what you've written or added. Incorporating hand-picked imagery and harmonious palettes, Typeset's generative technology creates content that simply goes together and accomplishes what you're trying to achieve," Olafsson explains.
Wow! That sounds super cool! What about the affordability?
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Well, as per the report, Typeset doesn't discriminate regarding the size of your enterprise. With monthly plans starting at just $19, it's accessible to startups and Fortune 500 giants alike.
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In fact, advertising, consulting, retail and real estate companies are already harnessing its power.
Wait, there's more in the pipeline!
Samcart, the brains behind Typeset, has big plans. They're gearing up to expand the product, adding new features and content types. Imagine team collaboration with version control, support for social ads and imagery, dazzling infographics and a buffet of themes and layouts to choose from. The team-centric features will debut in an enterprise or team-tier offering slated for the future.
In a nutshell, with its official launch, Typeset is set to take the design world by storm.
Do you think, Typeset will be a crucial player in Samcart's mission to create a comprehensive ecosystem for digital creators, empowering them to develop, build and sell online?
Feel free to drop your thoughts in the comments section below!
First published on Mon, Sep 18, 2023
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