TechDogs-"Qualcomm Is Driving The Automotive Industry Towards An AI-powered Future!"

Emerging Technology

Qualcomm Is Driving The Automotive Industry Towards An AI-powered Future!

By TD NewsDesk

TD NewsDesk

Updated on Fri, Sep 1, 2023

Overall Rating
Welcome to the high-octane race toward the future of automotive technology. Meet Qualcomm, a renowned tech leader known for its domination of smartphone chips. Qualcomm is now revving its engines for an electrifying adventure in AI-driven vehicles.

Put on your seatbelts and let the race begin!

Well, Qualcomm has long been supplying chips used in Android smartphones but is increasingly gaining traction among automakers such as GM, Hyundai and Volvo. Credit goes to its Snapdragon Digital Chassis—a comprehensive package encompassing hardware chips, sensors and software tailored for vehicles. We mean, imagine a car that not only gets you from point A to point B but also becomes your personal AI (artificial intelligence) driven co-pilot!

According to a recent report, Qualcomm's Snapdragon Digital Chassis, a dynamic fusion of hardware chips, sensors and software, is now at the heart of this high-speed transformation.

TechDogs-"A Screengrab Of Qualcomm's Snapdragon Digital Chassis."
Qualcomm's CEO, Cristiano Amon, expressed his belief in cars evolving into "new computing platforms" in a recent blog post. This vision underscores the company's determination to be recognized as an AI-driven force in the tech industry.

Let's see how Qualcomm is planning to do that:
  • The report says Qualcomm's latest endeavor is set to capitalize on generative AI (generative artificial intelligence). They aim to persuade automakers to embrace their chips and explore novel applications for them. Among these pioneering applications are intelligent assistants designed to elevate the driving experience by assisting with navigation, reservations and everyday computing tasks while driving.

  • According to Nakul Duggal, Automative Senior Vice President at Qualcomm, "A short-term goal for Qualcomm's language models is to create a smart user guide using a large language model that's been trained and fine-tuned on the dense user manuals that come with cars." He continues, "We're working with automakers who are actively going from a flat manual that you have in your glove compartment, to really adding context where the car is going to be able to understand what is going on."

  • The same report highlights how, this week, Qualcomm offered a glimpse into the potential scenarios enabled by their chips, powered by the prowess of large language models and generative AI. In one compelling demonstration, Qualcomm showcased how an in-car assistant could effortlessly locate a recipe for chicken enchiladas and add the necessary ingredients to a shopping list.

It's worth noting that these impressive demos ran entirely on the car's computer, emphasizing Qualcomm's vision of transforming cars into personalized computing platforms.

However, speed breakers exist! Let's find out what could be the possible challenges for Qualcomm:
  • While Qualcomm's foray into AI-powered vehicles is exciting, automotive revenue remains a relatively small slice of the pie, accounting for around 3% of the company's total sales in fiscal 2022, totaling $1.32 billion.

  • Qualcomm is in a fierce battle for supremacy within the automotive chip industry. This competitive landscape includes computer-centric chip manufacturers like Intel (operating via its Mobileye subsidiary) and Nvidia, both actively marketing automotive solutions.

  • Moreover, it features established players in the automotive supply chain, such as Continental, NXP Semiconductors and Bosch, all eagerly competing to provide the essential components and chips that empower cutting-edge dashboards and advanced driver assistance systems.

Nevertheless, Qualcomm's race to reshape the automotive landscape is on and the finish line promises a future where your car is not just aimed at transportation—it's an AI-driven, high-tech companion on the road.

Qualcomm is ready to shift gears towards a thrilling, AI-infused automotive horizon – are you?

Drop your thoughts in the comment section below!

First published on Fri, Sep 1, 2023

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