Productivity App Developer Notion Acquires Skiff For More Privacy-focused Offerings!
By TD NewsDesk
Updated on Mon, Feb 12, 2024
In one such strategic move, aimed at fortifying its position in the productivity software arena, Notion has made waves with its acquisition of Skiff. This acquisition marks a significant step for Notion as it looks to diversify its offerings and prioritize privacy-centric solutions in an increasingly competitive market.
Notion's COO, Akshay Kothari, expressed admiration for Skiff's work, highlighting the company's meticulous attention to detail and innovative approach to product development.
According to Kothari, “Skiff started showing up on our radar at Notion right from the beginning. I actually tried to reach out in 2020 when you were building your Docs product. We never connected then, but I kept tabs on your progress. Then a few months ago, Ivan [Notion co-founder] and I were talking, and Skiff came up again. I downloaded all the products y’all had built, and was really impressed by the attention to detail.”
Why Did Notion Acquire Skiff?
- Skiff, founded in 2020 by Andrew Milich and Jason Ginsberg, quickly gained traction with its suite of end-to-end encrypted file storage, document management, calendar and email encryption services.
- Backed by notable investors including Sequoia Capital and prominent figures like Alphabet chairman John Hennessy and former Yahoo CEO Jerry Yang, Skiff garnered attention for its commitment to security and user privacy.
- Notably, Skiff has been in the spotlight as a multi-product line-up for the past few years; credit goes to its focus on Web 3.0 and secure nature applications.
- The decision to acquire Skiff aligns with Notion's vision of expanding its product portfolio while addressing the growing demand for privacy-focused tools (such as data privacy management tools.)
- With the acquisition, Notion gains access to Skiff's technology and talent pool, paving the way for potential enhancements to its existing offerings and the introduction of new features.
What Are The Possible Developments?
- This acquisition is anticipated to lead to a greater focus on security in Notion’s products and services.
- With Skiff's expertise in encryption and data protection, Notion is poised to bolster its security measures, providing users with peace of mind regarding personal data protection.
- Building upon Skiff's email capabilities, Notion may venture into the realm of email management, offering users a comprehensive solution and email marketing services akin to popular platforms like Hey Email.
- This acquisition also opens gates for better team collaboration tools as there’s speculation regarding the integration of Skiff's team chat functionality into Notion's suite of collaboration tools, enhancing communication workflows for users.
However, the acquisition also comes with the announcement of Skiff's imminent shutdown, scheduled to take place over the next six months. Despite this, users are assured of a smooth transition process, with options to export or migrate their data to alternative platforms.
Notion's acquisition of Skiff follows a series of strategic moves aimed at strengthening its market position and diversifying its product offerings. Previous Notion acquisitions include Flowdash in 2022, as well as Cron and Automate.io earlier, reflecting Notion's commitment to innovation and growth in the competitive landscape of productivity software.
Do you think the acquisition of Skiff will help Norton deliver enterprise solutions with both functionality and privacy? Will we see other software developers shift focus towards privacy and personal data protection?
Feel free to drop your thoughts in the comments section below!
First published on Mon, Feb 12, 2024
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