TechDogs-"Ninja Van Diversifies Its Offerings With Cold Chain And B2B Logistics!"

Enterprise Solutions

Ninja Van Diversifies Its Offerings With Cold Chain And B2B Logistics!

By TD NewsDesk

TD NewsDesk

Updated on Mon, Apr 8, 2024

Overall Rating
In the age of globalization, it’s become vital for businesses to make sure their products are delivered on time to retail stores and consumers, especially considering how consumers are spoilt for choice.

This makes it important for businesses to select efficient logistics suppliers.

At the same time, different products require different storage and transportation methods to ensure they don’t deteriorate or get spoilt in transit. In this case, businesses may have to select varied suppliers to deliver their products in optimum quality.

On the other hand, businesses may also find difficulties in maintaining healthy stocks to individual stores as some may sell out faster than others around the area, resulting in lost revenue from stores where customers are enquiring for out-of-stock items.

Here is where Ninja Van, a leading courier and logistics solutions partner in Southeast Asia, aims to provide relief for businesses through its latest move.

So, what did the logistics solution provider reveal? Let’s explore!

What Did Ninja Van Announce?

  • In a bid to expand its logistics solutions portfolio, Ninja Van revealed it has launched two new platforms; Ninja Cold and Ninja B2B.

  • The move comes as the company looks beyond offering e-commerce solutions, while enhancing profitability through higher-margin businesses.

  • As per Lai Chang Wen, CEO and Co-founder of Ninja Van, the plan for this was set in motion in 2019.

  • Lai said, “We started in earnest last year, we didn’t want to talk about it much until we were more ready, we didn’t want to lose the first-mover advantage.”

  • As per Ninja Van’s plan, the move should eventually contribute 10% of revenue and 50% of total profit.

TechDogs-"A Representative Image Of Ninja Van's Vans"  

What Are The Two New Services About?

  • Ninja Cold is a cold chain solution, where businesses (B2B) and consumers (B2C) can ship products at temperatures between 4 degrees Celsius (39.2°F) and minus 25 degrees (minus 13°F).

  • Ninja Van will be bringing the service first in Singapore and Malaysia, for which it has 20 customers currently lined up. The service will be offered to customers in Indonesia, Philippines and Vietnam later.

  • As per the company, it will be using specialized refrigerator trucks as well as modifying around 20% of its 1,000-vehicle Singaporean fleet using cooler boxes with active or passive cooling.

  • Furthermore, Ninja Van has an advantage over rivals as it already has a large network of warehouses and vehicles, set to enter the industry.

  • According to Lai, the cold-chain deliveries will be restricted to better-performing drivers, as the cargo haul would need to be moved with added care, precaution and attention. Essentially, it would be the next step in their career.

  • Lai said, “When there are higher margins, we can pay people better, when there is higher productivity, we can afford to pay drivers better. This profit, we don’t have to necessarily keep to ourselves, but can share it across our workforce.”

  • As per Lai, the service will enable food and beverage (F&B) businesses to grow in new ways, as instead of being restricted to cities or locations with delivery coverage, they can open at new places and reach more customers in a cost-effective way.

  • To this, Lai said, “Now you can open a food concept anywhere in Malaysia and we can deliver for you at a very affordable price, this gives many more revenue expansion opportunities. Once you unblock the limitations holding F&B back, it can be interesting to see how it develops.”

  • Ninja Van is also bringing Ninja B2B, which will help businesses restock their stores by delivering products in small quantities.

  • This will be helpful for businesses with products that need frequent restocking.

  • The idea behind the move is to boost Ninja Van’s network productivity and offer businesses reliability in restocking.

  • According to Lai, “A lot of shops are being restocked once or twice a week and encounter out-of-stock scenarios, which makes no sense since they are paying so much for rental in Singapore,” while “any product not on the shelf is a lost sale”.

Do you think this move by Ninja Van has provided it with an advantage over its rivals? Do you think other logistics providers should consider making similar moves?

Let us know in the comments below!

First published on Mon, Apr 8, 2024

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Enterprise Solutions Supply Chain Management SCM Supply Chain Logistics Cold Chain B2B Logistics Ninja Van Ninja Cold Ninja B2B Ecommerce

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