Microsoft's Bold Rebrand: Bing Chat Becomes 'Microsoft Copilot' Amidst Growing AI Ecosystem

Bing Chat struts into the limelight with a new name - Microsoft Copilot!

However, the news had come across as a head-scratching rebranding move for some.

On Wednesday, November 15th, Microsoft revealed that Bing Chat, its AI chatbot, would henceforth be known as "Microsoft Copilot."

Microsoft's Copilot AI assistant naming convention, which can trace its roots back to GitHub Copilot in 2021, will now include Bing Chat. Microsoft introduced several new "Copilot" products in March of this year: Microsoft 365 Copilot, Microsoft Security 365 Copilot, and Microsoft Dynamics 365 Copilot. Microsoft Copilot (formerly Bing Chat) is the company's sixth such app.

A Microsoft customer Amit Malik wrote on X, "I love Microsoft, but this whole copilot thing is becoming more confusing than it should be. Microsoft Copilot, Windows Copilot, M365 Copilot, then all the m365 apps, D365 copilot and so on. AI was supposed to simplify, not otherwise." A tweet that Malik wrote back in September, almost two months before the recent Microsoft announcement.

According to a Microsoft blog post, the company's goal with the Copilot name and logo is to simplify things rather than complicate them: "At Microsoft Ignite 2023, we are announcing new innovations across Microsoft Copilot—one copilot experience that runs across all our surfaces, understanding your context on the web, on your PC, and at work to bring the right skills to you when you need them across work and life. Microsoft is the Copilot company. And soon there will be a Copilot for everyone and for everything you do."

Source

So, what do we need to know about Copilot?

Even if Microsoft unifies the functionality across all programmes, users who remember the history of the many Copilots may still be confused because each performs distinct duties in different scenarios.

In addition to rebranding Bing Chat and Bing Chat Enterprise as Copilot, Microsoft also launched a new website (copilot.microsoft.com) that features a tailored chat interface; however, users will need either the Microsoft Edge or Google Chrome web browser to access it. The search engine Bing.com (formerly known as Bing Chat) will continue to provide users with a combined search and chat experience.

That's not all! In addition, Microsoft is supporting OpenAI's increased emphasis on agent-like AI models known as GPTs via Microsoft Copilot Studio (yet another Copilot, but this one is for creating new Copilots). OpenAI's GPTs are a set of customizable AI assistants that Microsoft has decided to support across Copilots.

Microsoft states that "GPTs are a new way for anyone to create a tailored version of Copilot for specific tasks. Combined with the previously announced support of OpenAI schema plugins, GPTs and plugins will open a new opportunity across citizen and professional developers, and provide users with experiences and interactions tailored to meet their needs.”

The Bing Chat version of Microsoft Copilot will launch on December 1^st this year.

As Bing Chat transforms into the 'Microsoft Copilot,' will it be a clever rebrand or lead to an identity crisis? Should Microsoft unify all AI Copilots under one platform?

Let us know your thoughts in the comments section below!

First published on Thu, Nov 16, 2023

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