TechDogs-"Mercedes-Benz And Volkswagen Turn To GenAI To Enhance Driving Experiences!"

Emerging Technology

Mercedes-Benz And Volkswagen Turn To GenAI To Enhance Driving Experiences!

By TD NewsDesk

TD NewsDesk

Updated on Fri, Jan 12, 2024

Overall Rating
CES 2024 (the annual trade show organized by the Consumer Technology Association) is underway (January 9 –12, 2024) in Las Vegas, Nevada and a lot of exciting news, products, services and technology is coming out of it.

One major industry that’s seeing big hits is the automotive industry, thanks to the increase in the wide-scale adoption of electric vehicles (EVs) and major pushes made towards automated driving.

In fact, advanced technology like artificial intelligence (AI) is a major factor in automobiles today, as they assist with driving, monitoring functions, entertainment and even instant updates. The last bit proved to be extremely helpful for industry leader Tesla, which found itself in the middle of two recalls that consisted of over-the-air updates.

Recently we covered a story of chip manufacturers announcing products designed for automakers at the same event, while smartphone companies are venturing into the sector.

Now, automakers are announcing the use of new technology in their vehicles, aimed at easing the driving experience for their customers. Two of these companies include Mercedes-Benz and Volkswagen.

So, which company announced what? Let’s explore!

What Is Mercedes-Benz Doing?

  • “The hyper-personalised user experience” is how Mercedes-Benz began an announcement revealing its newest digital technology that’s set to transform the customer experience.

  • This includes its new MBUX (Mercedes-Benz User Experience) Virtual Assistant that’s powered by generative AI and advanced 3D graphics to make interactions more natural, intuitive and personalized.

  • According to the company, the MBUX Virtual Assistant is “the most human-like interface with a Mercedes-Benz yet.”

  • The virtual assistant is based on the Mercedes-Benz Operating System (MB.OS), which was developed from scratch in-house.

  • The assistant can speak in different tones, engage in dialogue and conversations, provide context-based suggestions and ask intelligent questions.

TechDogs-"A Representative Image Of The MBUX Virtual Assistant"  
  • Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer, said, “With our MB.OS, world-class collaborations and the latest developments in generative AI, we are transforming the relationship our customers have with their Mercedes-Benz. Our digital advances on show at CES 2024 are proof points on our journey towards the hyper-personalised Mercedes-Benz user experience.”

  • Making its North American debut at CES 2024, the Mercedes-Benz Concept CLA Class will be the first car fitted with MB.OS.

  • Ahead of this, the company highlighted a new in-car music experience called MBUX SOUND DRIVE (developed by Mercedes-AMG in collaboration with American entrepreneur and a collaboration with Audible and Amazon Music.

TechDogs-"An Image Of The Mercedes-Benz Concept CLA Class"  

What Is Volkswagen Doing?

  • At CES 2024, Volkswagen presented its first set of vehicles integrated with ChatGPT’s chatbot capabilities, which was blended into the company’s already existing IDA voice assistant.

  • The plan is to provide “seamless access to the constantly growing artificial intelligence database” to all customers of Volkswagen cars equipped with the IDA voice assistant.

  • The integrated tool will help with more than just voice control and will allow customers to use the voice assistant to control the infotainment, navigation, air conditioning and answer general knowledge questions.

  • Customers don’t need to create new accounts, install a new application or activate ChatGPT to use the service (if available), which will be available in Volkswagen’s electric and ICE (internal combustion engine) vehicles.

  • At present, the chatbot will be offered in the ID.703, ID.4, ID.5, ID.3, the all-new Tiguan, the all-new Passat and the new Golf models.

TechDogs-"An Image Of The Volkswagen Golf GTI And ID.7"  
  • ChatGPT, which can be activated by saying "Hello IDA" or pressing the button on the steering wheel, doesn’t gain access to vehicle data and questions and answers are immediately deleted.

  • Coming with capable data protection, the IDA system is facilitated by Cerence Chat Pro, which various sources, including ChatGPT to provide responses. 

  • Kai Grünitz, Member of the Board of Management Volkswagen Brand for Technical Development, said, “Thanks to the seamless integration of ChatGPT and strong collaboration with our partner, Cerence, we are offering our drivers added value and direct access to the AI-based research tool. This also underlines the innovative strength of our new products.”

TechDogs-"A Representative Image Of Volkswagen's IDA Voice Assistant Integrated With ChatGPT"
Do you think other automakers will follow suit and bring GenAI-powered voice assistants to enhance the driving experience? Do you think such technology is suitable for

Let us know in the comments below!

First published on Fri, Jan 12, 2024

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Emerging Technology Artificial Intelligence Voice Assistant ChatGPT Generative Artificial Intelligence GenAI Mercedes-Benz Volkswagen Tesla Autonomous Vehicles CES CES 2024

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