HanesBrands Extends Wipro Partnership To Drive Digital Transformation

In the age of digitalization, businesses from all industries are looking to leverage new technologies to boost their productivity, increase efficiency, reduce costs, enhance operations, foster continuous improvement and optimize business processes.

This includes infusing technologies such as artificial intelligence (AI), cybersecurity, automation, application management and more.

This is what Hanesbrands Inc. (also styled as HanesBrands), a global leader in iconic apparel brands, is looking to do with its latest partnership with Wipro Limited, a leading technology services and consulting company.

So, what does the partnership consist of? Let’s explore!
 

What Does HanesBrands’ And Wipro’s Extended Partnership Entail?

 

• Through a press release published on its website, Wipro announced that it has been chosen by HanesBrands to drive its digital transformation further and will include focusing on enhancing business growth and boosting long-term profitability.

• Wipro will be responsible for devising and defining HanesBrands’ cloud roadmap, as well as enabling the integration of business functions that will optimize operations and processes.

• This extends to using next-gen tools and services to enhance product lifecycle processes and deliver faster time-to-market for HanesBrands.

• Additionally, the deal will allow HanesBrands to leverage Wipro’s expertise and capabilities in cloud, data and analytics, application management, cybersecurity, intelligent automation, AI and consulting.

• This deal builds on previous partnerships between the two companies.

• The move comes soon after HanesBrands announced that it had entered a definitive agreement to sell the intellectual property (IP) and some operating assets of its Champion brand to Authentic Brands Group for a transaction value of $1.2 billion, which can rise to $1.5 billion based on performance factors.

• HanesBrands’ portfolio consists of brands such as Hanes, Bonds, Maidenform and Bali.

• Following the announcement of the extended partnership with HanesBrands, shares of Wipro increased by more than 3% and even became the top gainer on Nifty50.

• On the same day of the announcement, Wipro also revealed it launched an on-premise GenAI solution with Hewlett Packard Enterprise. 

• This was followed by news of a strategic partnership with GBST (Global Banking & Securities Transactions) to transform superannuation and wealth administration services.

 

What Did Stakeholders Say?

 

• Srini Rajamani, SVP and Head of Consumer & Life Sciences, Wipro Limited, said, “Our expertise in delivering similar transformation programs for the consumer industry in the areas of SAP Business Technology Platform and Security Operations, combined with our deep domain experience in the apparel industry in particular, will help Hanesbrands drive innovation and long-term profitability.”

• [Contd.] “We look forward to deepening our strong relationship by scaling with agility to include new offerings and technologies that will help Hanesbrands adapt to an evolving business landscape.”

• Subra Goparaju, SVP and Chief Information Officer, Hanesbrands Inc., said, “Globally, we are incredibly focused on becoming a digital and data driven enterprise to drive growth and long-term profitability among our iconic brands in the Hanesbrands’ portfolio.”

• [Contd.] “Transforming our systems with the latest technology ensures we’re meeting the needs of our customers and consumers around the world.”

• [Contd.] “Wipro’s deep understanding of our business and industry, as well as its experience in complex tech transformations, will help us realize our goals and deliver better value to our customers.”

Do you think this move will help HanesBrands grow its customer base and improve its market position in the apparel industry? Do you think its competitors and businesses from other sectors should make similar moves?

Let us know in the comments below!