Google Looks To Further Dominate Web Search With Expansion Of AI-Powered Search Features!

Hey, guess what - Google's new announcement is breaking borders! (Like they always do!)

Google has started expanding its generative AI search experience to users in India and Japan. Google's Search Labs in those regions will soon get access to a new AI-powered search feature called SGE (Search Generative Experience), that will make it simpler to locate certain pieces of information within Google's AI-powered summaries.

Introduced at this year's Google I/O Developer Conference in May, SGE allows users to pose queries to Google and receive replies in a conversational format, not unlike an artificial intelligence chatbot. Support for videos and images, local information and travel recommendations and new tools to provide summaries, definitions and additional help with coding-related queries are some major additions to SGE rolled out by Google in recent months.

To make the most of SGE's global rollout, regional adaptations are also being made.

Users in Japan will be able to access generative AI in the country's native tongue, while those in India will have the option to switch between English and Hindi. In addition, it now supports voice input, a feature especially well-liked in India, allowing users to say their searches and hear the results.

Ads related to specific searches will still take up real estate on the website in both nations, which is good news for advertisers in both regions.

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What is Google's growth plans for AI?

In tandem with these debuts, SGE is developing a new feature that will make it simpler for users to find and view the online resources that support the data supplied by the AI.

A new arrow icon will appear next to important information in an AI-powered overview and users can click it to get to the corresponding webpages. This allows people to go to the original reference used by the AI, where they can dig deeper into the topic at hand. This is debuting in the United States and will then make its way to India and Japan in the coming weeks.

Since SGE's introduction, the corporation has seen that its younger users prefer the function. Google found that its users were most satisfied with its answers when they asked inquiries in a natural tone. Additionally, to provide users with textual or graphic results from prompts, including summaries, Google has implemented generative artificial intelligence into the Search function.

Google also found that individuals valued the ability to ask follow-up inquiries and that people's questions were becoming longer and more conversational. That's not how Google searches work now – and this feature is highly anticipated.

Search Help for Everyone (SGE) is available under the Search Labs tab of the Google app on Android and iOS, as well as on Chrome for Windows and Mac.

TechDogs-"Image Of India And Japan Flags."

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Will Google's AI-powered search experiences boost its dominance in India and Japan? Should Google debut the SGE in other regions soon?

Let us know your thoughts in the comments section below!

First published on Thu, Aug 31, 2023

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