Fashion Brands Have Got A New Companion And It’s Quite ‘Meta’

Get Ready to dazzle in the Metaverse, Fashion Folks!

Hold onto your #Fashionista hats because a new era of shopping is here! The metaverse has arrived and it’s set to take the fashion world by storm. A recent study by McKinsey revealed that 59% of brands are eager to jump on the metaverse and experience a whole new level of virtual shopping. So, #TheTimeIsNow to say goodbye to the boring e-commerce experience and hello to an immersive, interactive and personal shopping journey that’s unlike anything you’ve ever experienced before!

Olga Dogadkina, CEO and co-founder of virtual store Emperia, shares that virtual shopping experiences in the metaverse offer an unprecedented opportunity to enhance brands’ e-commerce strategies. By adding a layer of interactivity and user experience, virtual stores bridge the gap between the transactional nature of online shopping and the personalized experience of in-store shopping. In fact, this new approach is gaining popularity not only in the fashion industry but also in areas such as finance, education and entertainment.

TechDogs-"An Image On Fashion In Metaverse."

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On the other hand, just like any new technology, the metaverse requires a learning curve. According to Jeremy Dalton, U.S. head of metaverse technologies at PwC - many brands are still trying to understand the potential impact of the metaverse. Brands must define the “why” for their customers and show them how this new experience is relevant to their lives. Brands also need to focus on the long-term value of the metaverse rather than just a quick marketing win. Practical experience and pilot programs will be vital in mastering this exciting new world.

Dalton emphasizes that the metaverse has the potential to revolutionize the traditional marketing model completely. It blurs the lines between reality and virtuality and creates a powerful channel for future retail commerce. If retailers use it correctly, they can reach consumers in all aspects of their lives.

TechDogs-"An Image On Metaverse's Connection To Fashion."

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So, #FashionLovers, are you up for exploring the limitless possibilities of the metaverse? Are you ready to say goodbye to the mundane and hello to a whole new world of virtual shopping that’s personal, interactive and inclusive? Let us know what you think about the Meta age of fashion in the comments!

First published on Fri, Feb 3, 2023

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Brands Fashion brands Metaverse Virtual Store Customer Engagement Customer Experience Virtual Shopping

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