
Retail Technology
Amazon Delivery Boost: AI Smart Glasses, Million Robots & Also Cargo Vehicles
Updated on Thu, Oct 23, 2025
In mid-June 2025, Amazon revealed that it had deployed over 750,000 robots that sort, lift, carry packages, and carry out other tasks, an initiative that goes back as far as 2012.
These spanned robots such as Sequoia, Hercules, Titan, Vulcan (Pick and Stow), Sparrow, Packaging Automation, Robin, Cardinal, and Proteus—check out how each one of them helps optimize the fulfillment process here.
Now, the company has revised the number of robots deployed to over a million—and the original announcement has been updated to include Blue Jay.
Blue Jay
Blue Jay was first launched in a Same-Day delivery facility in South Carolina in 2025, where it’s currently being tested, and is designed to speed up deliveries across Amazon's Same-Day delivery network.
It orchestrates multiple robotic arms that can simultaneously pick, stow, and consolidate packages, and precisely manage tens of thousands of packages at high speeds. This allows it to handle multiple fulfillment processes that would otherwise require separate systems and can currently handle around 75% of all the various types of items stored at Amazon’s sites.
It can move items measuring up to 18 x 14 x 8 inches and weighing up to 20 pounds, with an arm that can extend 9.84 feet.
Blue Jay rolls three separate assembly lines into one to create greater efficiency in less space. It also helps redirect employees from repetitive physical tasks to more complex and critical tasks such as quality control and problem-solving.
Its development moved from concept to production in just over a year—a process that was sped up thanks to Amazon’s advances in AI and digital twin technology.
Project Eluna
Amazon’s Project Eluna is an agentic AI model that processes real-time and historical data from across facilities to help operations teams anticipate bottlenecks, find solutions, and make better decisions by providing insights in natural language and without them having to analyze dozens of dashboards.
While the new model has initially been deployed at a Tennessee fulfillment center for the holiday shopping season, it’s expected to optimize sortation, boost safety, help plan employee shifts, improve maintenance schedules, enhance training, and more across Amazon’s global facilities.
It’s designed to enable autonomy and can reason through complex operational situations and recommend actions to operators to keep operations running smoothly.
“Our latest innovations are great examples of how we’re using AI and robotics to create an even better experience for our employees and customers,” said Tye Brady, Chief Technologist for Amazon Robotics. “The goal is to make technology the most practical, the most powerful tool it can be—so that work becomes safer, smarter, and more rewarding.”
Both Blue Jay and Project Eluna are meant to reduce highly repetitive tasks, improve ergonomics, and expand career pathways, while saving the company up to $4 billion a year.
AI Smart Glasses
Coming out of fulfillment centers and onto the road to deliver packages to customers, Amazon revealed new innovations dedicated to helping drivers and delivery associates and designed to enhance the delivery experience.
The company is introducing smart delivery glasses that are designed specifically for delivery associates and are aimed at making deliveries safer and more seamless.
These smart glasses help them scan packages, follow turn-by-turn walking directions, and capture proof of delivery without having to juggle between looking at their phones, the package, and the surroundings, creating a hands-free experience.
They feature AI-powered sensing capabilities, computer vision, Amazon’s geospatial technology, and cameras to offer a heads-up display that provides a wide range of information, such as customer data, navigation details, hazards, complex environments, delivery tasks, and more, all guiding associates safely to their destination.
The glasses automatically activate when a driver parks at a delivery location, providing them with delivery information, starting with locating the right packages inside their vehicles.
They feature a small controller in the delivery vest that contains operational controls, a swappable battery, and a dedicated emergency button. The glasses also support prescription lenses along with transitional lenses that automatically adjust to light.
“I felt safer the whole time because the glasses have the info right in my field of view,” said Kaleb M., a delivery associate who works for Maddox Logistics Corporation and tested the technology. “Instead of having to look down at a phone, you can keep your eyes forward and look past the display—you’re always focused on what’s ahead.”
Amazon plans to develop smart glasses that can provide real-time defect detection, automatically adjust to low light, notify drivers if they’ve mistakenly dropped a package at an incorrect address or if there’s a pet in the yard, and more.
Also Cargo Vehicles
Amazon has signed a commercial deal with Also, the mobility company spun off from Rivian, to buy thousands of its new pedal-assist cargo quad vehicles—the TM-Q pedal-assist electric quads.
These vehicles, which can carry more than 400 pounds of packages and can fit in bike lanes, will be customized to Amazon’s requirements in Europe and the U.S.
The new deal builds on a previous partnership, where Rivian supplied Amazon with over 25,000 electric delivery vans.
The announcement came alongside an Also product line reveal that also included a high-end modular e-bike—the TM-B—priced at $4,500.
Other Innovations
Ahead of this, Amazon spoke about several other ways it’s innovating to deliver quickly for customers.
This included:
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Bringing Prime members the option of adding items to upcoming deliveries with a single tap.
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Investing more than $4 billion to triple the size of its delivery network by 2026-end, focusing on small towns and rural communities.
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Expanding Same-Day and Next-Day delivery to over 4,000 smaller cities and towns by 2025-end.
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Using AI to predict customer demand.
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Delivering medicines within hours.
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Building more sustainable Same-Day Delivery sites.
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Expanding Same-Day perishable grocery delivery.
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Streamlining pharmacy operations with robotics and AI.
Do you think these innovations will help Amazon boost delivery efficiency and enhance experiences for customers and delivery associates?
Let us know in the comments below!
First published on Thu, Oct 23, 2025
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