TechDogs - "Amazon And Snowflake Forge Alliance To Revolutionize Data Streaming Pipeline!"

Data Management

Amazon And Snowflake Forge Alliance To Revolutionize Data Streaming Pipeline!

By TD NewsDesk

TD NewsDesk

Updated on Wed, Mar 20, 2024

Overall Rating

In the fast-paced world of data analytics, where real-time insights drive critical decisions, the collaboration between tech giants Amazon Web Services (AWS) and Snowflake is set to redefine how organizations harness the power of data. Their partnership aims to streamline the intricate process of data streaming, making it more accessible and efficient than ever before.


What Does This Data Streaming Pipeline Mean?

  • A modern data streaming pipeline is the lifeblood of any organization seeking to leverage data for competitive advantage.

  • This data streaming pipeline facilitates the seamless flow of information from diverse sources to analytical platforms, enabling businesses to make informed decisions in real-time.

  • AWS and Snowflake are at the forefront of this transformation, recognizing the need for a simplified and cost-effective approach to data streaming.

  • Mindy Ferguson, VP of messaging and streaming at AWS, emphasized, “Really, the way to think about streaming in the modern streaming data pipeline is that customers are telling us they want simplification and they also want to see reduced cost.” Ferguson continued, “So that was part of how, how and why we built this.

 TechDogs - “A Screenshot Of Mindy Ferguson, VP Of Messaging And Streaming At AWS.”


  • Traditionally, organizations relied on intermediate storage layers, such as Amazon S3, to facilitate data streaming between AWS and Snowflake.

  • However, the new integration bypasses this requirement, allowing data to flow directly from Amazon Kinesis Data Firehose into Snowflake Snowpipe Streaming.

  • This streamlined approach significantly reduces complexity and accelerates the delivery of data insights.


Why This Partnership Is Grabbing So Much Attention?

  • At the heart of this collaboration lies the integration of Amazon Kinesis Data Firehose and Snowflake Snowpipe Streaming.
  • As per James Malone, Senior Director of Product Management at Snowflake, “No tech organization leader wants to force everybody to use one tool, because no one tool is generally the best for everything.”
  • Malone further expressed, “That means that it becomes incumbent on Snowflake on AWS and everybody to try and make things work seamlessly together, so I think this partnership is a reflection of making it easier to use multiple things together.”

TechDogs - “A Screengrab Of James Malone’s (Senior Director Of Product Management At Snowflake) Post On LinkedIn.”  
  • Amazon Kinesis Firehose, AWS's fully managed service for real-time data delivery, seamlessly integrates with Snowpipe Streaming, Snowflake's feature for ingesting data in real-time.

  • This integration eliminates the complexities associated with streaming data between AWS and Snowflake, offering a streamlined and cost-effective solution for organizations.

  • By removing unnecessary steps and reducing latency in the streaming process, the collaboration aims to enhance real-time capabilities while minimizing operational overhead.

  • Mindy Ferguson, VP of messaging and streaming at AWS emphasized the importance of optimizing real-time data streaming by leveraging direct connections between platforms. By eliminating unnecessary storage layers, organizations can expedite data delivery and enhance the agility of their analytical processes.


While the integration is currently in public beta, it promises to revolutionize data streaming capabilities for AWS and Snowflake users. However, the partnership's benefits extend beyond data ingestion, hinting at future capabilities for bidirectional data streaming.
Though currently unsupported, Malone hinted at the possibility of streaming data from Snowflake to AWS for use with the Amazon Redshift data warehouse in the future. This forward-looking approach underscores the partners' commitment to continuous innovation and addressing evolving customer needs.
Nevertheless, the alliance between AWS and Snowflake represents a significant milestone in the evolution of data streaming technologies.
Do you think this partnership will be successful in empowering organizations to extract maximum value from their data assets, driving innovation and competitive advantage?
Our comments section awaits your thoughts!

First published on Wed, Mar 20, 2024

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