Artificial Intelligence
Agentic AI: Thomson Reuters’ CoCounsel, Snowflake Buys Crunchy Data And Mystore’s Genie
By Manali Kekade

Updated on Tue, Jun 3, 2025
This new paradigm goes beyond assistance, empowering software tools to plan, reason, act, and even react autonomously within complex workflows, with human oversight and accountability built in.
From highly regulated services and emerging industries to the burgeoning e-commerce landscape, leading companies across diverse sectors are embracing this transformative technology. So, as agentic AI begins to reshape the fabric of enterprise operations and consumer interactions, here are the latest moves you should know about.
Dive in!
Thomson Reuters Leads with Agentic Intelligence for Professionals
Thomson Reuters, a global content-driven technology company, has taken strides to be at the forefront of the agentic AI revolution with CoCounsel, an AI agent for legal, tax, audit, and accounting professionals.
Unlike generic AI systems, Thomson Reuters' approach ensures its agents are refined by financial, accounting, and auditing experts, enabling them to reason and act in line with established professional standards and best practices.
This commitment to “human expertise in the loop” ensures logical judgment and validated outputs, with the final decisions remaining with the user. This move fosters transparency, precision, and accountability for auditors, accounting professionals, lawyers, and other potential users.
David Wong, the Chief Product Officer at Thomson Reuters, emphasized the significance of this development, saying, “Agentic AI isn’t a marketing buzzword. It’s a new blueprint for how complex work gets done.”
“We’re delivering systems that don’t just assist but operate inside the workflows professionals use every day. The AI understands the goal, breaks it into steps, takes action, and knows when to escalate for human input — all with human oversight built in to ensure accountability and trust,” he added.
The Thomson Reuters agentic platform, a result of over a year of development and accelerated by the acquisition of AI copilot startup Materia, is already integrated into its products being used by some of the largest accounting firms in the United States.
Their strategy involves re-architecting core product experiences, leveraging critical features and content from platforms like Checkpoint, Westlaw, and Practical Law, and supercharging them with generative AI.
“We’re not just rebranding AI assistants. We’re engineering full agentic systems — backed by trusted content, custom-trained models, and real domain expertise,” Wong stated.
Adding to that, Wong said, “What others are calling agentic, we’ve already had in the market. What we’re launching now sets a new bar: this is what AI looks like when it’s built with real content, trained with real experts, and trusted by the professionals who do real work.”
CoCounsel was designed to bring together the firm's knowledge, Checkpoint, IRS codes, and internal documents into one smart, AI-powered workspace.
Kevin Merlini, the Vice President of Products at Thomson Reuters and former CEO of Materia, highlighted its capabilities, “This isn’t GenAI in a prettier wrapper — it’s a fully integrated, intelligent system built to do the work. Now CoCounsel doesn’t just assist — it acts with context, navigates complexity, and integrates directly into how professionals already operate. It’s purpose-built for high-stakes work — and it’s only the beginning.”
OpenAI’s models contribute to CoCounsel to support its vision, with Olivier Godement, Head of Product, Platform at OpenAI, remarking, “OpenAI is thrilled to power use cases like the ones Thomson Reuters is bringing to its vast ecosystem of professional users.”
Early adopters are already experiencing substantial benefits. Rich Marlatt, Chief Information Officer at BLISS 1041, shared a compelling example.
"Before CoCounsel, we were manually comparing residency and filing codes across 36 states.”
“Each jurisdiction used to take us half a week to fully review—now it takes under an hour. We built our own templates in CoCounsel for 1041 returns across 50 states and now due to agentic research and reusable templates, we can feed client-specific factors and instantly understand how each state handles them,” Marlatt added.
Thomson Reuters also plans to bring similar smart workflows to legal, risk, and compliance tasks with expert-trained AI tools designed to complete specific goals with human oversight. This includes tools like "Ready to Review", which prepares tax returns and autonomously fixes issues using the GoSystem Tax Engine.
As Thomson Reuters advances agentic AI for professionals, American cloud data storage leader Snowflake is boosting its agentic AI businesses with an acquisition.
Snowflake Strengthens AI Agent Business With Crunchy Data Acquisition
With advancements in specialized AI agents, the underlying data infrastructure needed to support them is also seeing significant strategic moves. Snowflake, a key player in the AI data cloud arena, announced its intent to acquire Crunchy Data to boost its agentic AI ambitions.
The integration of Crunchy Data's open-source Postgres technology and products will help introduce Snowflake Postgres to enhance its AI cloud portfolio. PostgreSQL, or Postgres, is a widely used open-source relational database, favored by 49% of all developers, making it a critical component for building AI agents on cloud platforms like Snowflake.
Vivek Raghunathan, Snowflake Senior Vice President of Engineering, highlighted the market opportunity, saying, “We’re tackling a massive $350 billion market opportunity and a real need for our customers to bring Postgres to the Snowflake AI Data Cloud.”
Crunchy Data’s co-founder, Paul Laurence, emphasized their expertise in secure and compliant Postgres solutions, particularly for regulated industries. “We’re excited to join forces with Snowflake to provide their customers who already rely on Postgres the ability to run mission-critical regulated workloads with increased confidence and security on the Snowflake platform,” Laurence stated.
As Snowflake strengthens its cloud-based AI infrastructure, e-commerce business Mystore is already enhancing customer experience with Google Cloud, building a new AI agent on the ONDC network.
Mystore Unveils Mystore Genie For Enhanced ONDC Network Buyer Journeys
In the vibrant e-commerce landscape, particularly in larger markets like Asia, AI is critical in transforming how consumers discover and purchase products.
Mystore, the first marketplace connected to the Open Network for Digital Commerce (ONDC Network), has unveiled Mystore Genie, an advanced AI Agent built on Google Cloud's Agentic AI framework to revolutionize buyer experiences.
Mystore Genie offers intuitive, conversational voice and text search capabilities, leading to precise product discovery. Unlike a conventional chatbot, Mystore Genie leverages AI to understand user intent and search commands, delivering highly relevant, context-aware results in real time. This streamlines product discovery for buyers and enhances visibility and sales for sellers across the ONDC Network.
The agentic capabilities of Mystore Genie also hold significant potential for enterprise brands across various industries, from agriculture to banking and FMCG. It can be tailored into sector-specific agents to enable intelligent digital touchpoints, improving customer engagement and operational efficiency.
For a diverse country like India, with a large population in Tier II-III cities and millions of first-time digital users, Mystore Genie offers a game-changing solution by simplifying digital product discovery for those less familiar with traditional internet search.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, commented, “We have entered the Agentic AI era, and I am enthusiastic about the innovative applications our customers are developing and utilising with our AI models. Our partnership with ONDC and Mystore will significantly improve the interaction between buyers and sellers on the ONDC platform, ultimately expanding access to technology for Indians nationwide.”
Rajiv Kumar Aggarwal, the CEO and founder of Mystore, emphasized the future implications, saying, "We are at the cusp of a generational shift where AI will fundamentally redefine how commerce is discovered, accessed, and experienced.”
He further added, saying, “With Mystore Genie, built on Google Cloud's Agentic AI framework, we are not just enhancing search, we are reimagining digital interaction for a billion-plus population. This marks the beginning of truly inclusive, conversational commerce for India's vast aspirational and underserved markets.”
In the coming years, intelligent, sector-specific agents such as Mystore Genie will become the primary digital interface, bridging the digital divide, driving economic participation, and shaping the next era of growth for enterprises.
From professional services to data and e-commerce, the agentic AI revolution is changing how businesses work and connect with customers. These smart AI-powered systems are shaping the future of work and commerce, opening a world of automated possibilities.
Do you believe agentic AI will redefine how your industry interacts with customers?
Let us know in the comment section below!
First published on Tue, Jun 3, 2025
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