Accor And Amadeus Announce A New Partnership To Enhance Hospitality Services

The technology industry and the hospitality industry have one major characteristic in common: they both aim to ease and enhance human experiences.

To boost their capabilities, hospitality service providers implement new technology to provide their patrons with the best possible service and experiences.

As such, Accor S.A., a world-leading hospitality group, announced a new collaboration with Amadeus IT Group, S.A., a multinational technology company specializing in software solutions for the global travel and tourism industry.

So, how will the new collaboration help Accor and what did the two companies say? Let’s explore!

What Did Accor And Amadeus Announce?

Through press releases published on their websites, Accor and Amadeus announced a new partnership that would see Accor deliver customized experiences across its vast portfolio of hospitality properties.
This will be done by Accor implementing the Amadeus Central Reservation System (ACRS) across all its properties globally.
As per the release, “Amadeus’ cloud-based technology will help Accor, a world-leading hospitality group, in boosting revenues, maximizing distribution strategies, and building deeper and more personalized connections with guests.”
The move will allow Accor to use cutting-edge technology and new capabilities, including cloud, connectivity and enhanced user experiences to drive more businesses, improve operational efficiency, foster better agility and offer better service quality, all while maintaining cost-effectiveness.
Furthermore, the use of the ACRS platform will bring in new capabilities such as enhanced flexibility, seamless integration with emerging technologies and simplified daily operations, which will allow them to cater to the evolving needs of guests.
The aim is to transform the hospitality landscape, transcend traditional boundaries and provide personalized offers to “elevate the sales process to a holistic guest experience” and boost guest satisfaction and loyalty.
Accor is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties.
The company owns over 45 hotel brands, from luxury hotels to economy accommodations, including names such as Raffles, Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Novotel, Mercure, Adagio, ibis, hotelF1 and more.
Its properties are spread across more than 110 countries and consist of 5,600 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces.

TechDogs-"An Image Of Sébastien Bazin, Group Chairman And CEO, Accor (Left) And Luis Maroto, President And CEO, Amadeus (Right), At The Signing Of The Partnership, As Used In The Announcement"

Source

What Did Stakeholders Say?

Alix Boulnois, Chief Digital Officer, Accor, said, “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth.”
[Contd.] “By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, said, “Our team at Amadeus is proud to be leading the way to modernize the merchandizing experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio.”
[Contd.] “Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs.”
[Contd.] “Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”

Do you think this partnership between Accor and Amadeus will inspire other hospitality service providers to make similar moves?

Let us know in the comments below!

First published on Thu, Jun 6, 2024

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