Velir Reimagines Henry Schein One's Digital Experience With Cutting-Edge Optimizely Implementation

SOMERVILLE, Mass., Feb. 4, 2025 /PRNewswire/ -- At Velir, we believe that every digital experience should transform how businesses connect with their audiences. This belief drove our collaboration with Henry Schein One, a division of Henry Schein, a leader in dental software solutions, to launch a dynamic new website designed to set the standard for usability, scalability, and audience engagement. Built on the Optimizely platform—recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms—the new site represents a bold leap forward in delivering a seamless and personalized user journey, boosting search visibility, and driving measurable pipeline growth.

Henry Schein One approached Velir with a dual challenge: redesign and re-platform their primary business site while laying a digital foundation that consolidates their diverse portfolio of brands. With Optimizely's robust DXP capabilities and Velir's expertise, we reimagined their digital presence as a centralized hub that enhances every stage of the user journey. The result is a website that not only reflects Henry Schein One's refreshed brand identity but also empowers their marketing and IT teams to execute data-driven growth strategies with precision.

"Our collaboration with Henry Schein One showcases the transformative potential of combining thoughtful digital marketing strategies and design with advanced technology," said Dave Valliere, CEO of Velir. "The new site is more than a redesign—it's a scalable, data-powered platform that equips Henry Schein One to innovate, engage, and grow with confidence."

The new henryscheinone.com digital experience elevates the company's website from a complicated and rigid experience that proved challenging in meeting the needs of its customers and prospects to one that:

• Positions Henry Schein One as a trusted resource with clear pathways to product discovery, thought leadership, and customer support.
• Personalizes content for distinct audiences, eliminating the limitations of a one-size-fits-all model.
• Enhances lead generation by anticipating and addressing unique audience needs through empathetic design.
• Brings the "care catalyst" brand promise to life for dental practices worldwide.

"Velir has been an incredible partner in helping us create a website that embodies our vision of being the 'care catalyst' for dental practices," said Webster Brehm, Executive Director of Marketing at Henry Schein One. "Their expertise in Optimizely's tools and their strategic collaboration have resulted in a modern, data-driven platform that delivers value to both our teams and our users."

This milestone project demonstrates Velir's commitment to designing digital experiences that achieve real business impact. By leveraging the power of Optimizely's platform, we ensured that Henry Schein One's site is not only dynamic and agile but also primed for ongoing innovation and growth.

"The work Velir has done with Henry Schein One is a testament to their ability to bring digital strategies to life," said Patrick West, VP of Strategic Development at Optimizely. "Their expertise as a Gold Partner ensures that businesses like Henry Schein One can harness the full potential of our platform to achieve exceptional outcomes."

For Velir, this project underscores the importance of a strong partnership, strategic thinking, and innovative technology. Together with Henry Schein One, we've set a new benchmark for what a truly impactful digital experience can be.

Visit the new website at www.henryscheinone.com.

About Velir

Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By integrating data insights into every project, we create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, our dedicated data studio, which transforms complex data into actionable insights. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth.

Learn more at www.velir.com.

Media Contact:

Jill Roberson

SVP, Marketing

Jill.Roberson@velir.com

617-797-9947

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SOURCE Velir