VEJA Taps Newstore, SAP, And Syntax To Power Global Unified Commerce Strategy

The French footwear brand has strengthened its omnichannel operations with the NewStore Unified Commerce Platform and seamless SAP ERP integration built by Syntax

BOSTON, Sept. 15, 2025 /PRNewswire/ -- NewStore, the world's most scalable unified commerce platform, today announced that VEJA, the sustainable French footwear brand, is now live on the NewStore Omnichannel POS. Initially launched in Denmark, Germany, and the United States, the rollout will also extend to all of VEJA's owned stores and department store concession locations across France, Spain, and the United Kingdom. The project marks a significant milestone in the brand's journey to update its store technology and unify retail operations globally.

"We chose NewStore for its ability to modernize our store operations without disruption, while delivering the speed, reliability, and strategic guidance we needed," said Davy Leroux, CIO at VEJA. "Equally important was its integration with SAP, which gave us the flexibility to unify our retail systems. That combination enabled us to roll out a completely new POS in just three months and lay the foundation for a truly unified retail experience."

A critical component of this deployment is the integration between the NewStore platform and VEJA's enterprise systems. VEJA uses SAP as its ERP backbone to manage merchandise and operations. With built-in integration capabilities and support from Syntax, a SAP-certified systems integrator, the NewStore Omnichannel POS now connects to VEJA's SAP environment. This will enable real-time synchronization of sales and inventory data across all channels, providing a single source of truth for the brand's retail operations.

"With SAP as the digital core, and Newstore bringing clienteling, in-store fulfillment, and inventory execution into one intuitive app, VEJA now has the agility and real-time visibility to scale internationally," said Achim Schneider, Global Head of Industry Business Unit Retail at SAP. "Together with Syntax, we are enabling VEJA to connect every part of its retail business and deliver the seamless experiences today's consumers expect."

"Bringing VEJA's retail stack online required tight coordination across platforms," added Grégory Hermel, CEO for France and Morocco at Syntax. "As a recognized expert in the SAP ecosystem, we were in the best position to support VEJA and NewStore in the implementation, ensuring seamless integration across all channels and unified management of retail operations."

By adopting the NewStore platform, with complementary support from Syntax, and through the design of a global eCommerce and store omnichannel architecture, VEJA will empower its store teams with a suite of capabilities that unify online and in-store shopping, including mobile checkout, endless aisle, mixed cart, buy online pick up in-store (BOPIS), and buy online return in-store (BORIS). The brand will also enable NewStore Clienteling, giving its associates direct access to personalized tools that drive deeper engagement and generate more revenue through remote selling.

"Retailers like VEJA are under constant pressure to adapt while maintaining a consistent customer experience," said Michael DeSimone, CEO of NewStore. "The NewStore platform makes it easier for brands to expand internationally by delivering a consistent, unified experience across every market they operate in. This launch is a powerful example of how NewStore and SAP can provide the kind of connected foundation retailers need to succeed."

NewStore and VEJA will share more about this transformation during a joint presentation at NRF 2025: Retail's Big Show Europe in Paris. Held on September 17, the session will explore how VEJA is using technology to empower its store teams and build a more connected retail experience. Learn more at https://www.newstore.com/events/nrf-europe-2025/.

About VEJA

Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice and ecological materials.

Using Brazilian and Peruvian organic cotton for the canvas and laces, Amazon rubber for the soles and various innovative materials such as recycled plastic bottles.

VEJA sneakers are produced in Brazil. Part of VEJA's logistic is managed by Log'ins, a professional and social inclusion company.

About NewStore

NewStore offers the world's most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. To learn more, visit www.newstore.com and follow us on LinkedIn.

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SOURCE NewStore, Inc.