Validity Acquires Litmus, Advances Leadership As Best-In-Class Global Provider Of Marketing Success And Customer Data Intelligence Solutions

TechDogs-"Validity Acquires Litmus, Advances Leadership As Best-In-Class Global Provider Of Marketing Success And Customer Data Intelligence Solutions"

BOSTON, April 10, 2025 /PRNewswire/ -- Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions.

This agreement marks a continued step in Validity's mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale.

"For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data," said Mark Briggs, Founder, Chairman, and CEO of Validity. "I'm thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement."

With the addition of Litmus, Validity's comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring—all by working with customers' existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments. This powerful combination of capabilities helps sales and marketing professionals around the world boost engagement, improve inbox placement, and ensure every email delivers maximum ROI.

"I am thrilled for Litmus to join the Validity family at this incredible time in our industry, as automation and AI accelerate the drive toward digital marketing personalization," said Erik Nierenberg, CEO of Litmus. "Combining Litmus's leadership in pre-send optimization and personalization with the incredible Validity platform, capabilities, and terrific customer service culture is a big win for customers and the marketing community."

Shea & Company, LLC and Barclays Capital, Inc. acted as financial advisors to Validity. Additionally, Nixon Peabody LLP and Weil, Gotshal & Manges LLP acted as legal advisors to Validity in connection with the transaction. For Litmus, Evercore acted as the exclusive financial advisor, and Choate Hall & Stewart LLP acted as legal advisor. No other financial terms of the agreement were disclosed.

To learn how to grow faster and build more successful marketing campaigns with Validity, visit Validity.com.

ABOUT VALIDITY

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity's flagship products—DemandTools, BriteVerify, Everest, Sender Certification, and GridBuddy Connect—are all highly rated solutions for CRM data management, email address verification, inbox deliverability, and avoiding the spam folder. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, YouTube, and X.

Media Contact

PANBlast for Litmus

Christy Dean

litmus@panblastpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/validity-acquires-litmus-advances-leadership-as-best-in-class-global-provider-of-marketing-success-and-customer-data-intelligence-solutions-302426098.html

SOURCE Litmus

Frequently Asked Questions

What is the significance of Validity's acquisition of Litmus?

This acquisition combines Validity's marketing success platform with Litmus's email optimization and testing capabilities, creating a more comprehensive solution for marketers to improve email campaign performance and customer engagement.

What benefits will this merger bring to customers?

Customers will benefit from a seamless, end-to-end email marketing platform, encompassing data validation, design, personalization, deliverability optimization, and campaign monitoring, ultimately boosting engagement and ROI.

What companies were involved in advising the transaction?

Shea & Company, LLC and Barclays Capital, Inc. advised Validity, while Evercore acted as the exclusive financial advisor for Litmus. Legal counsel included Nixon Peabody LLP and Weil, Gotshal & Manges LLP for Validity and Choate Hall & Stewart LLP for Litmus.

First published on Fri, Apr 11, 2025

Liked what you read? That’s only the tip of the tech iceberg!

Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!

Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.

Dive into TechDogs' treasure trove today and Know Your World of technology like never before!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

Validity Litmus Email Marketing Marketing Automation Customer Data Intelligence Email Optimization Acquisition Digital Marketing

Join The Discussion

Frequently Asked Questions

What is the significance of Validity's acquisition of Litmus?

What benefits will this merger bring to customers?

What companies were involved in advising the transaction?

Instantgmp Modernizes Software Validation With FDA Computer Software Assurance-Aligned Approach

Openinfra Foundation Announces Viettel As Newest Platinum Member, Advancing Open Source Cloud Infrastructure Across Vietnam And Southeast Asia

Persistent And Digitalocean Announce Strategic Partnership To Advance Accessible, Scalable And Secure AI

The Ameriflex Group Welcomes 11 Advisors Representing Over $1 Billion In Client Assets During Second Half Of 2025

Global Brands Turn To Shoplazza As Platform Reliability Becomes Top Priority

Validity Acquires Litmus, Advances Leadership As Best-In-Class Global Provider Of Marketing Success And Customer Data Intelligence Solutions

Frequently Asked Questions

What is the significance of Validity's acquisition of Litmus?

What benefits will this merger bring to customers?

What companies were involved in advising the transaction?

Instantgmp Modernizes Software Validation With FDA Computer Software Assurance-Aligned Approach

Openinfra Foundation Announces Viettel As Newest Platinum Member, Advancing Open Source Cloud Infrastructure Across Vietnam And Southeast Asia

Persistent And Digitalocean Announce Strategic Partnership To Advance Accessible, Scalable And Secure AI

The Ameriflex Group Welcomes 11 Advisors Representing Over $1 Billion In Client Assets During Second Half Of 2025

Global Brands Turn To Shoplazza As Platform Reliability Becomes Top Priority

Join Our Newsletter