Tomato Galaxy, First Multi-Brand Interactive VR World, Launches on Meta Horizon Worlds

MOUNTAIN VIEW, California, Jan. 2, 2023 /CNW/ -- One of the first multi-brand interactive virtual reality (VR) worlds, Tomato Galaxy, officially launched on Meta Horizon Worlds on December 30th. The project is led by Tomato US, a subsidiary of BlueFocus Intelligent Communications Group Co., Ltd (BlueFocus) (SHE:300058); with the world itself created by designers at Vidyuu.

Meta Horizon Worlds is a social VR platform where users can explore over 10,000 different worlds on Meta Quest 2. Tomato Galaxy is a tomato-themed world where users can interact with ten brands, including ECOVACS, Hisense, Lilysilk, Xtep, IQOO, Ugreen, Wave, Smileader, Moody, and OSOTEK.

Tomato Galaxy consists of four interconnected worlds: Spaceship Tour, Day Hemisphere, Night Hemisphere, and Tomato Eye. Players need to play mini-games and collect Tomato Energy, which is a key resource to activate the magical portals that connect the worlds.

Andrew Wong, Director, Head of Reseller Business at Meta, said: "It is one of the most complex worlds I have ever seen in Meta Horizon Worlds... it can be regarded as an interactive brand gallery and offers an enhanced user experience as well. This is something pretty new for Horizon Worlds."

Tomato Galaxy is more than just a virtual playground. Besides the fun gameplay, it offers unprecedented brand immersion. "Many brands have already built their own worlds in Meta Horizon Worlds, but we haven't seen any world containing multiple brands of different categories," said Joy Guo, Project Manager of Tomato Galaxy.

The immersive VR experience of Tomato Galaxy provides a new approach for brands to reach and interact with existing and potential consumers. A deeper connection between brands and players will be built through tailor-made mini-games. "With the aim of using innovative technology to empower our clients' business, BlueFocus has taken important steps into metaverse marketing," said Jiao Li, Vice President of BlueMedia and General Manager of Tomato Interactive.

For those who don't have headsets, an AR filter called "Tomato Together" has also been launched on Facebook and Instagram. "Through our dedication to metaverse marketing, we'll keep focusing on promoting creative campaigns and creating immersive experiences for brands and consumers. Tomato Galaxy is just the beginning," said Jiao.

With its vast industry experience, BlueFocus will continue to optimize its metaverse marketing strategy by connecting with brands and content creators and bringing users into the metaverse.

CONTACT: BlueFocus Metaverse Center, BLUENEO@BLUEFOCUS.COM

View original content to download multimedia:https://www.prnewswire.com/news-releases/tomato-galaxy-first-multi-brand-interactive-vr-world-launches-on-meta-horizon-worlds-301712096.html

SOURCE BlueFocus Metaverse Center

Head to the TechDogs homepage to find the latest tech content infused with drama and entertainment. We've got Articles, White Papers, Case Studies, Reports, Videos and Events – the complete lot to help you Know Your World of Technology.

First published on Tue, Jan 3, 2023

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

BlueFocus Metaverse Center VR Experience Tomato Energy Virtual Playground Mini-Games

Join The Discussion

Arctiq Acquires Shadow-Soft To Expand Observability And Automation Expertise

Compal Introduces High-Density NVIDIA HGX Rubin NVL8 Integrated Solution At GTC 2026

Niche Launches College Financial Aid Comparison Tool To Help Families Decode And Compare Offers

Shoplazza Adopts Agentic Commerce Architecture To Power AI-Driven E-Commerce Operations

Tata Communications Receives Frost & Sullivan's 2025 Global Company Of The Year Recognition For Leadership In Video-Managed Services