Statsocial Expands Footprint With Databricks Marketplace Partnership

NEW YORK, Aug. 29, 2024 /PRNewswire/ -- StatSocial, the industry leader in cross-platform social audience insights, is thrilled to announce its latest partnership with Databricks, the Data and AI company. This strategic collaboration expands StatSocial's footprint in the Databricks Marketplace, providing customers with seamless access to robust and actionable social and influencer data segments.

StatSocial offers in-depth and AI-optimized insights into a social audiences' brand affinities, trusted influencers, interests and preferred media channels. By integrating with the Databricks Marketplace, users can now access these valuable insights with ease, facilitating the enhancement of their datasets with rich social data at scale. This integration supports a wide array of use cases, empowering brands across various verticals to:

Enrich existing datasets with expansive social data from major social platforms.
Analyze audience media and influencer preferences as well as brand loyalties in order to take an audience-first approach to planning and collaborations.
Model and activate on highly targeted segments for high-impact campaigns.
Leverage custom segments for precise measurement of organically exposed audiences.

Recognizing the evolving needs of various industries, StatSocial will feature native listings for specific segments within the Databricks Marketplace. These segments include those engaging with content, influencers, and media related to:

Health and wellness, specific medical conditions, and available therapies.
Financial topics such as investment banking, cryptocurrency, and insurance, as well as financial institutions.
Media and entertainment spanning traditional media, podcasts, TV and movies, and more.

"We're excited to welcome StatSocial to the Databricks Marketplace. Their extensive audience data will enhance our customers' profiling, segmentation, and analysis capabilities, helping them make more informed business decisions and improve marketing strategies. As we continue to expand our Databricks Marketplace offerings, collaborations with innovative data providers like StatSocial play a crucial role in delivering value to our growing community," said Jen McNamee, Director of Technology Partnerships at Databricks.

These targeted segments cater to the unique needs of organizations within these industries, among others, ensuring that they can access and utilize the most relevant and timely data for their strategic initiatives.

About StatSocial

StatSocial empowers organizations with the industry's leading cross-platform social audience insights, enabling more informed marketing decisions. Our advanced solutions cover consumer insights, media and brand planning, influencer marketing, and more. For additional information, visit StatSocial.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/statsocial-expands-footprint-with-databricks-marketplace-partnership-302233686.html

SOURCE StatSocial, Inc

First published on Fri, Aug 30, 2024

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

StatSocial Databricks Marketplace Social Audience Insights Influencer Data Marketing Data

Join The Discussion

Dreame Launches Ultimate Roboticmower At CES 2026: All-Terrain, Wire-Free, With Built-In Security

Infosys And AWS Collaborate To Accelerate Enterprise Adoption Of Generative AI

Infosys And Cognition Announce Strategic Collaboration To Accelerate The AI Value Journey For Global Enterprises

Medicus Healthcare Solutions Releases A Comprehensive Report On The United States Physician Shortage

Motorola Brings New Accessories To The Moto Things Franchise At CES 2026