Marketing Solutions
Productsup Launches New Comparison Shopping Services To Maximize Google Shopping ROI
Share
As an official Google CSS partner, Productsup enables businesses to reduce CPC by up to 20% and boost campaign performance on Google Shopping
BERLIN, July 7, 2025 /PRNewswire/ -- Productsup, a leading enterprise feed management and syndication company, today announced the launch of its new Google Comparison Shopping Service (CSS) add-on, a strategic extension that empowers brands, retailers, and agencies to reduce ad spend and boost performance for Google Shopping campaigns.
Fully integrated into the Productsup platform, the add-on enables businesses to manage campaigns, optimize product content, and drive more qualified traffic from a single, centralized solution. By becoming an official Google CSS partner, Productsup allows advertisers to bypass Google's default CSS margin, cutting cost per click (CPC) by up to 20%. The immediate cost savings allow teams to reinvest freed-up budget into smarter, more competitive bidding strategies.
"It's easy for products to get buried amongst hundreds of competitor listings and ads on Google Shopping," said Johannis Hatt, CEO at Productsup. "Leveraging our platform's strong content optimization features as a Google CSS partner, we help brands strengthen their product experiences to improve the quality of their traffic and conversions on the channel. And, we do so with less operational overhead."
Productsup's highlight feature, Keyword CSS, dynamically adjusts shopping ad URLs based on the shopper's search query. Users are routed to merchant-branded landing pages tailored to their intent, resulting in a more relevant experience, fewer distractions from competitor products, and significantly higher conversion rates.
"With the sophistication and scalability of the solutions that are available today, there's no excuse for spending money on generic Google Shopping campaigns that don't convert," said Marcel Hollerbach, Chief Innovation Officer at Productsup. "Advanced features like Keyword CSS ensure that retailers can build branded, personalized journeys on channels as vast and complex as Google."
Learn more about Productsup's feed management and syndication offerings for Google Shopping as a Google CSS partner here.
For an in-depth look at how Google CSS works, why it matters, and how to set it up, join Productsup's free webinar, co-hosted with the CSS expert agency, adstrong:
"Cracking the CSS code: Maximize ROI from your Google Shopping Campaigns"
Thursday, July 10 at 4 p.m. CEST
Register here to tune in live or watch on-demand.
About Productsup
Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, and ALDI.
Media Contact:
Megan Perkins, Senior PR & Communications Manager: megan.perkins@productsup.com
Evan Neville, PR Director: productsup@walkersands.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/productsup-launches-new-comparison-shopping-services-to-maximize-google-shopping-roi-302497926.html
SOURCE Productsup
Frequently Asked Questions
What is Google CSS?
Google Comparison Shopping Service (CSS) allows advertisers to bypass Google's default CSS margin, potentially reducing cost per click (CPC).
How does Productsup's CSS add-on help?
It manages campaigns, optimizes product content, and drives qualified traffic from a centralized solution, cutting CPC by up to 20%.
What is Keyword CSS?
Keyword CSS dynamically adjusts shopping ad URLs based on the shopper's search query, routing users to relevant, branded landing pages.
First published on Tue, Jul 8, 2025
Enjoyed what you've read so far? Great news - there's more to explore!
Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.
Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.
Dive into TechDogs' treasure trove today and Know Your World of technology!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Trending PR Newswire
Cyient Semiconductors Announces Strategic Financing With Edelweiss At ~ USD 500 Mn. Equity Valuation
Jotpsych Launches Jotmeet, An Integrated Telehealth Product
Trapilot.Ai Launches The World's First AI-Native SEO Service Platform
Beacon Mutual Addresses Data Security Incident
Two Seasoned Members Of Huyett's Management Team Promoted To Leadership Committee
Join Our Newsletter
Get weekly news, engaging articles, and career tips-all free!
By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.
Join The Discussion