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Moneygram Appoints Lamia Pardo As Chief Marketing Officer
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DALLAS, June 16, 2025 /PRNewswire/ -- MoneyGram, a leading global payments network for consumers, businesses and communities, has announced the appointment of Lamia Pardo as Chief Marketing Officer ("CMO"), effective today, June 16, 2025. In this role, Pardo will lead global marketing across all channels and markets, with a clear mandate to accelerate sustainable growth by scaling customer acquisition, increasing retention and strengthening long-term loyalty.
Pardo's appointment comes at a pivotal moment in MoneyGram's re-founding journey. As the company sharpens its focus on agility, innovation and customer-driven growth, she will lead the effort to build a world-class growth engine that links marketing directly to measurable business results. Pardo joins the MoneyGram Executive Leadership Team, reporting directly to Anthony Soohoo, MoneyGram Chief Executive Officer.
"At MoneyGram, we're reimagining our business while leveraging core strengths: our global network, robust infrastructure and the people who will shape our future," said Soohoo. "In Lamia, we've found a standout marketing leader with a track record of building data-driven, customer-centric teams. Her forward-thinking approach and ability to align marketing strategy with scalable business impact will be a tremendous asset as we accelerate our momentum and lay the foundation for long-term growth."
Pardo brings deep expertise in growth marketing, e-commerce and product strategy. Most recently, she led growth marketing at HeliosX, one of the UK's fastest-growing health tech companies, where she launched multiple brands and helped drive an eightfold increase in revenue over three years.
Her appointment marks her return to fintech. Previously, Pardo was part of the founding team at Pangea Money Transfer, where she served as SVP of Growth and Strategy, playing a key role in achieving product-market fit and scaling operations. She also served as CMO at Consentium, a Singapore-based crypto wallet, leading marketing through a successful $40 million ICO raise.
"I'm excited to join MoneyGram at such an exciting time for the company and the millions of people it serves," said Pardo. "There's tremendous opportunity to bring new energy and growth to the brand, while honoring its rich history, innovative product portfolio and strong relationships with customers around the world. I'm eager to help shape a modern, high-performing marketing organization that always puts the customer at the center."
Soohoo concluded: "It feels incredibly fitting that Lamia joins our team on the annual International Day of Family Remittances. For hundreds of millions of people around the world, cross-border payments aren't a want – they're a need. Whether it's sending money to support loved ones, investing in new opportunities or for any number of other reasons, the need is real and growing. MoneyGram is here to make it all easier – saving our customers time, effort and money. Lamia and her team will help us push that mission even further, and together, we'll keep building a future where everyone can thrive without financial borders."
About MoneyGram
MoneyGram connects the world by making the movement of money across borders seamless, affordable and secure for everyone. Each year, the company serves more than 50 million people in over 200 countries and territories. Headquartered in Dallas, Texas, with offices in 36 countries, MoneyGram is globally recognized for its high-performance culture and has been honored as a Top Workplaces USA award winner for four consecutive years.
MoneyGram Media Contact
Sydney Schoolfield
media@moneygram.com
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SOURCE MoneyGram
Frequently Asked Questions
Who is the new CMO of MoneyGram?
Lamia Pardo has been appointed as the Chief Marketing Officer (CMO) of MoneyGram.
What are Lamia Pardo's key responsibilities?
Lamia Pardo will lead global marketing across all channels and markets, focusing on customer acquisition, retention, and long-term loyalty.
What experience does Lamia Pardo bring to MoneyGram?
Lamia Pardo has experience in growth marketing, e-commerce, and product strategy, including roles at HeliosX and Pangea Money Transfer.
First published on Tue, Jun 17, 2025
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