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Metaverse Market to grow by USD 677.98 Bn; Driven by increasing demand for AR and VR technology - Technavio

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NEW YORK, Nov. 9, 2022 /PRNewswire/ -- The "Metaverse Market by Device and Geography - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. The report expects the market size to grow by USD 677.98 billion between 2021 and 2026. However, the growth momentum is expected to decelerate at a CAGR of 33.26% during the forecast period. The report provides a comprehensive analysis of the factors impacting the market size, major revenue-generating segments, key growth regions, vendor landscape, and much more. Download FREE PDF Sample Report Now

Market Dynamics:

  • Driver: The market is driven by the increasing demand for AR and VR technologies. The adoption of AR and VR technologies has increased significantly over the last decade. An increasing number of customers are actively requesting VR solutions, whereas others are curious about VR and are seeking information about it. Technological innovations will further expand the application areas for AR and VR technologies during the forecast period, as these applications enable users to use the technology in a more user-friendly manner. The AR programs on metaverse enable users to have a new experience for online virtual shopping. Virtual fitting rooms will help users in choosing the right size and reduce purchase returns. Thus, the increasing demand for AR and VR technologies is expected to drive the growth of the market during the forecast period.
  • Trend: The growing number of product launches is one of the major trends in the market. Vendors are launching new products to expand their product portfolios and increase their sales. For instance, in December 2021, Meta Platforms, Inc. introduced Horizon Worlds, its virtual reality world of avatars. In February 2022, Microsoft Corp. announced that it has been working on HoloLens 3, a mixed-reality headset, as a part of its metaverse strategy. Similarly, hardware manufacturers are also trying to penetrate the global metaverse market through new product launches. This trend will have a positive impact on the growth of the market during the forecast period.
  • Challenge: Privacy and security concerns over the metaverse will challenge the growth of the market. Organizations continuously keep updating their IT security systems. However, data privacy and security has been a long-running concern for users of the metaverse. The metaverse collects and processes vast amounts of information about users and their environment. Privacy concerns, therefore, are a major challenge in the global metaverse market.

Get highlights into the impact of drivers, trends, and challenges on the growth of the global metaverse market. Download Free Sample Report Now

Global Metaverse Market: Major Segments

By device, the market is analyzed across VR and AR devices and computing devices segments. VR and AR devices segment accounted for the highest market share in 2021. The segment includes various headsets, smart glasses, and lenses used for interacting on the metaverse platform. The segment is expected to grow at a moderate pace during the forecast period. Factors such as new product launches and growing adoption of VR/AR in different application areas, including metaverse, are expected to drive the segment growth.

Global Metaverse Market: Geographic Landscape

38% of the market growth will come from North America during the forecast period. Factors such as the presence of key vendors like Meta Platforms, Inc., NVIDIA Corp., and Microsoft Corp., growing investments in AR technology from key vendors, rising adoption of technologically advanced applications among consumers, and strong research activities to increase the application of metaverse are driving the growth of the market in the region.

Understand how the purchase of the report can have a direct impact on your revenue. Download Free Sample Report Here

Companies Covered

  • Accenture Plc
  • Active Theory LLC
  • Animoca Brands Corp. Ltd
  • ByteDance Ltd.
  • Decentraland Foundation
  • Devden Creative Solutions Pvt. Ltd
  • Epic Games Inc.
  • GoMeta Inc.
  • Infosys Ltd.
  • Magic Leap Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Explore detailed vendor profiles available with Technavio. Buy Now!

What our reports offer:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers market data for 2021, 2022, till 2026
  • Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Technavio's library includes over 17,000+ reports covering more than 2,000 emerging technologies. Subscribe to our "Basic Plan" at just USD 5,000 and get lifetime access to our Technavio Insights

Metaverse Market 2022-2026: Key Highlights

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will assist in metaverse market growth during the next five years
  • Estimation of the metaverse market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the metaverse market
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of metaverse market, vendors

Related Reports:

  • The metaverse in fashion market share is expected to increase to USD 6.61 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 36.47%. The growing number of fashion brands entering the metaverse platform is notably driving the metaverse in fashion market growth, although factors such as privacy and security concerns over metaverse may impede the market growth.
  • The predicted growth of the metaverse in e-commerce market share from 2021 to 2026 is USD 60.47 billion at a progressing CAGR of 36.47%. The growing popularity of AR technology is notably driving the metaverse in e-commerce market growth, although factors such as privacy and security concerns over the metaverse may impede the market growth.

Metaverse Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 33.26%

Market growth 2022-2026

USD 677.98 billion

Market structure

Fragmented

YoY growth (%)

28.73

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 38%

Key consumer countries

US, Canada, China, Germany, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Accenture Plc, Active Theory LLC, Animoca Brands Corp. Ltd, ByteDance Ltd., Decentraland Foundation, Devden Creative Solutions Pvt. Ltd, Epic Games Inc., GoMeta Inc., Infosys Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Mobiloitte Technologies, NexTech AR Solutions Corp., NVIDIA Corp., Queppelin, Roblox Corp, Tencent Holdings Ltd., Unity Software Inc., and Wilkins Avenue AR

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Device
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Device

  • 5.1 Market segments 
    • Exhibit 24: Chart on Device - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Device - Market share 2021-2026 (%)
  • 5.2 Comparison by Device 
    • Exhibit 26: Chart on Comparison by Device
    • Exhibit 27: Data Table on Comparison by Device
  • 5.3 VR and AR devices - Market size and forecast 2021-2026
    • Exhibit 28: Chart on VR and AR devices - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 29: Data Table on VR and AR devices - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 30: Chart on VR and AR devices - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on VR and AR devices - Year-over-year growth 2021-2026 (%)
  • 5.4 Computing devices - Market size and forecast 2021-2026
    • Exhibit 32: Chart on Computing devices - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 33: Data Table on Computing devices - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 34: Chart on Computing devices - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Computing devices - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Device 
    • Exhibit 36: Market opportunity by Device ($ billion)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026 
    • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 Germany - Market size and forecast 2021-2026
    • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.11 UK - Market size and forecast 2021-2026
    • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.12 Canada - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
    • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Accenture Plc 
    • Exhibit 89: Accenture Plc - Overview
    • Exhibit 90: Accenture Plc - Business segments
    • Exhibit 91: Accenture Plc - Key news
    • Exhibit 92: Accenture Plc - Key offerings
    • Exhibit 93: Accenture Plc - Segment focus
  • 10.4 ByteDance Ltd. 
    • Exhibit 94: ByteDance Ltd. - Overview
    • Exhibit 95: ByteDance Ltd. - Product / Service
    • Exhibit 96: ByteDance Ltd. - Key offerings
  • 10.5 Devden Creative Solutions Pvt. Ltd 
    • Exhibit 97: Devden Creative Solutions Pvt. Ltd - Overview
    • Exhibit 98: Devden Creative Solutions Pvt. Ltd - Product / Service
    • Exhibit 99: Devden Creative Solutions Pvt. Ltd - Key offerings
  • 10.6 GoMeta Inc. 
    • Exhibit 100: GoMeta Inc. - Overview
    • Exhibit 101: GoMeta Inc. - Product / Service
    • Exhibit 102: GoMeta Inc. - Key offerings
  • 10.7 Infosys Ltd. 
    • Exhibit 103: Infosys Ltd. - Overview
    • Exhibit 104: Infosys Ltd. - Business segments
    • Exhibit 105: Infosys Ltd. - Key news
    • Exhibit 106: Infosys Ltd. - Key offerings
    • Exhibit 107: Infosys Ltd. - Segment focus
  • 10.8 Meta Platforms Inc. 
    • Exhibit 108: Meta Platforms Inc. - Overview
    • Exhibit 109: Meta Platforms Inc. - Business segments
    • Exhibit 110: Meta Platforms Inc. - Key news
    • Exhibit 111: Meta Platforms Inc. - Key offerings
    • Exhibit 112: Meta Platforms Inc. - Segment focus
  • 10.9 Microsoft Corp. 
    • Exhibit 113: Microsoft Corp. - Overview
    • Exhibit 114: Microsoft Corp. - Business segments
    • Exhibit 115: Microsoft Corp. - Key news
    • Exhibit 116: Microsoft Corp. - Key offerings
    • Exhibit 117: Microsoft Corp. - Segment focus
  • 10.10 NexTech AR Solutions Corp. 
    • Exhibit 118: NexTech AR Solutions Corp. - Overview
    • Exhibit 119: NexTech AR Solutions Corp. - Business segments
    • Exhibit 120: NexTech AR Solutions Corp. - Key offerings
    • Exhibit 121: NexTech AR Solutions Corp. - Segment focus
  • 10.11 NVIDIA Corp. 
    • Exhibit 122: NVIDIA Corp. - Overview
    • Exhibit 123: NVIDIA Corp. - Business segments
    • Exhibit 124: NVIDIA Corp. - Key news
    • Exhibit 125: NVIDIA Corp. - Key offerings
    • Exhibit 126: NVIDIA Corp. - Segment focus
  • 10.12 Roblox Corp 
    • Exhibit 127: Roblox Corp - Overview
    • Exhibit 128: Roblox Corp - Product / Service
    • Exhibit 129: Roblox Corp - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 130: Inclusions checklist
    • Exhibit 131: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 132: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 133: Research methodology
    • Exhibit 134: Validation techniques employed for market sizing
    • Exhibit 135: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 136: List of abbreviations
About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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