Artificial Intelligence
Mclaren Racing Announces Groq As An Official Partner Of The Mclaren Formula 1 Team
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MOUNTAIN VIEW, Calif. and WOKING, United Kingdom, Sept. 26, 2025 /PRNewswire/ -- McLaren Racing has announced leading inference provider Groq as an Official Partner of the McLaren Formula 1 Team.
Groq will support the McLaren F1 Team in continuing its long history of turning innovation into advantage, with the integration of Groq's custom LPU chip – the technology used for AI inference – that has been purpose-built to deliver fast, cost-efficient intelligence.
As part of the partnership, Groq technology will fuel decision-making, supporting the McLaren F1 Team with analysis, development and real-time insight, as well as supercharging the processing power McLaren needs to perform efficiently.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said:
"Formula 1 is about performance under pressure, so we're excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid."
Chelsey Susin Kantor, Chief Marketing Officer, Groq, said:
"McLaren and Groq share the same foundations: speed, precision, and the efficiency needed to win. We're proud to deliver the high-performance, low-cost compute that fuels McLaren on the track and beyond."
The Groq logo will feature on the McLaren Formula 1 Team race cars from the 2025 Singapore Grand Prix.
For further information, please contact:
- Saskia Wirth, Director, Corporate Communications, McLaren Racing
saskia.wirth@mclaren.com / +44 (0) 7442 934 149 - Jack McLean, Communications Manager, McLaren Racing
jack.mclean@mclaren.com / +44 (0) 7392 392 034 - Fran Campbell, Senior Communications Executive, McLaren Racing
fran.campbell@mclaren.com / +44 (0) 7442 692 253
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O'Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
About Groq
Groq is the inference infrastructure powering AI with the speed and cost efficiency it demands. Founded in 2016, Groq created the LPU and GroqCloud, a vertically integrated platform built to deliver unmatched price-performance. Today, Groq is a cornerstone of the American AI Stack, trusted by more than two million developers and leading enterprises worldwide.
Contact: pr-media@groq.com
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SOURCE Groq
Frequently Asked Questions
What is Groq?
Groq is an inference infrastructure provider powering AI with speed and cost efficiency. They created the LPU chip used for AI inference.
How will Groq support McLaren F1?
Groq's technology will fuel decision-making, supporting analysis, development, and real-time insight for the McLaren F1 Team.
When will the Groq logo appear on McLaren cars?
The Groq logo will be featured on the McLaren Formula 1 Team race cars starting from the 2025 Singapore Grand Prix.
First published on Fri, Sep 26, 2025
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