Endries International Announces Brand Refresh To Strengthen Unified Identity Across Its Growing Portfolio

BRILLION, Wis., Feb. 4, 2025 /PRNewswire/ -- Endries International Inc., a global leader in fastener solutions, Class-C components, and supply chain fulfillment solutions, announces the next-step in the company's evolution by refreshing its corporate brand. This strategic evolution includes a fresh logo, updated brand colors, and refined messaging -- all designed to reflect the company's continued growth, commitment to innovation, and unwavering dedication to its customers.

The refreshed logo features an energized icon and modern fonts that embody the company's focus on service and reliability. The updated color palette introduces an industrial slate gray-blue alongside a vibrant green, complementing the signature Endries' green to create a bold, modern look.

"This is the first significant brand update for Endries in decades," said Michael Knight, CEO and President of Endries International, Inc. "The new logo draws inspiration from Endries' 55 years of history, while signaling a path forward which includes the build out of our portfolio of brands."

Rollout Plan

Endries will apply the refreshed brand across various channels and customer touchpoints. The phased rollout will extend over time, ensuring a seamless transition for customers, suppliers, and partners while underscoring Endries' commitment to quality, service, and innovation. The process will begin with updates to Endries' digital assets, including a new website rollout later this year, followed by enhancements to physical locations, including facility signage and operational materials. The refreshed brand identity will be integrated across corporate communications, customer portals, and industry events, reinforcing Endries' unified presence in the market.

Each brand within the acquired portfolio, including the core Endries brand, retains its identity and commitment to customers while the unified corporate brand leverages collective strengths for a seamless market presence.

"We've made strategic investments over the years in complementary acquisitions which include our active brands, Assembly Fasteners, ServTronics, Ace Bolt & Screw, IPC-Rail, Viscan, and StoreRoom Fasteners, all of whom have a strong customer connection in their markets. Collectively, this is a powerful combination," Knight added. "This refresh strengthens our leadership position while honoring the legacy of each brand and unifies them under the Endries umbrella."

About Endries International

Endries International, Inc. is a leader in industrial fasteners and Class-C components, offering advanced supply chain solutions for over 50 years. With 26 distribution centers across North America and Europe, the Endries portfolio of brands delivers an extensive product breadth of over 800,000 SKUs, including standard and engineered fasteners. Headquartered in Brillion, WI, Endries is committed to providing innovative, reliable solutions with a focus on quality and service for industrial and commercial OEMs.

For more information, please visit http://www.endries.com.

Contact: 

Melissa Schleis

melissa.schleis@endries.com

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SOURCE Endries International Inc.