TechDogs-"Display.Io Launches Next-Gen Ad Units To Transform In-App Advertising For Content Publishers"

Software Applications

Display.Io Launches Next-Gen Ad Units To Transform In-App Advertising For Content Publishers

By PR Newswire

PR Newswire
Overall Rating

NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Powered by AI optimization, Display.io's new ad units open incremental revenue for premium app publishers and provide exclusive inventory to advertisers.

Display.io Launches Next-Gen Ad Units to Transform In-App Advertising for Content Publishers

In-App advertising has long been dominated by repurposed web ad units. These outdated ad types have led to missed revenue opportunities for in-app content publishers.

Today, Display.io, a leader in ad monetization for apps, announced its rebrand with the launch of a suite of innovative ad units specifically designed to meet the unique demands of mobile apps.

"Our next-generation formats guarantee incremental lifts across all key metrics for both app publishers and advertisers," says Stephen Caffrey, Founder and CEO of Display.io.

Key offerings include:

Interscroller: A full-screen scrolling format for content feed that elevates CPMs while enhancing user experience and giving advertisers 100% on-screen share of voice.

Headline Video: A unique video adhesion unit that boosts publisher earnings by outperforming standard in-feed video completion and user engagement rates for advertisers.

Leveraging Display.io's proprietary App Audience Graph and AI-driven yield optimization technology, these new formats promise to unlock exclusive ad inventory for advertisers and drive incremental revenue at higher CPMs for publishers.

"Interscroller delivers incremental demand at higher CPMs than standard ad units," says Eric Sternbach, CEO of popular chat forums app Tapatalk.

Having already established partnerships with content leaders like Tumblr and SmartNews, Display.io is poised to redefine what's possible in mobile app monetization, delivering incremental value for advertisers and publishers alike.

About Display.io

Display.io is a pioneer in mobile app monetization, specializing in innovative ad formats that deliver incremental revenue for app publishers and exclusive ad inventory for advertisers. Powered by its proprietary App Audience Graph™ and AI-driven yield optimization, Display.io's solutions are trusted by top-tier advertisers and publishers worldwide.

For more information

Visit https://display.io

View original content to download multimedia:https://www.prnewswire.com/news-releases/displayio-launches-next-gen-ad-units-to-transform-in-app-advertising-for-content-publishers-302250763.html

SOURCE display.io

First published on Wed, Sep 18, 2024

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs' site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Join The Discussion

- Promoted By TechDogs -

IDC MarketScape: Worldwide Modern Endpoint Security for Midsize Businesses 2024 Vendor Assessment

Join Our Newsletter

Get weekly news, engaging articles, and career tips-all free!

By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.

  • Dark
  • Light