TechDogs-"Clinch Announces Integration With Google Ad Manager's Creative Transcoding API"

Digital Marketing

Clinch Announces Integration With Google Ad Manager's Creative Transcoding API

By PR Newswire

PR Newswire
Overall Rating

Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving Calls for a Seamless Viewing Experience

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today its integration with Google Ad Manager's Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.

This integration enables fully transcoded creatives to be available directly in Google Ad Manager's Creative Repository without the need to transcode in real time when requested, and ready to serve via Dynamic Ad Insertion. This ensures that advertisers' personalized video ad content is optimally prepared for server-side ad serving calls and seamlessly integrates into publishers' content streams.

"Our partnership with Google represents a significant step forward in streamlining ad campaigns and making ad serving more efficient and effective," said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. "This collaboration allows us to continue to deliver personalized video ad content with the utmost efficiency, enhancing the viewing experience for users while ensuring better outcomes for advertisers and publishers."

Key benefits of Clinch's integration with Google Ad Manager's Creative Transcoding API include:

  • Ensures a quality user/viewing experience.
  • Maintains an equal balance of value between advertiser and publisher, ensuring consistent fill rates for publishers and zero missed opportunities for impressions for advertisers.
  • Helps to ensure monetization of inventory, particularly via programmatic channels where the use of DAI might not be apparent in bundled content or targeted private marketplaces.

"This process allows for pre-ingestion transcoding, eliminating the need to transcode during the initial impression," continued MacIntosh. "In Clinch's ad response, a Google Media ID is included, and transcoded assets sourced from Google Ad Manager's Creative Repository are then retrieved for dynamic ad insertion, streamlining the entire workflow."

This collaboration marks the latest milestone in Clinch's mission to build valuable partnerships for advertisers to increase speed to market and campaign activation efficiencies while reducing errors. For more information on Clinch's solutions, partnerships, and offline attribution capabilities, submit an inquiry here: https://clinch.co/contact/

About Clinch

Clinch is the recognized leader in omnichannel ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance and ROI. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform that makes them massively more productive, efficient, and profitable. In everything Clinch does, it automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, native, and Digital Out of Home (DOOH). For more information visit: www.clinch.co

Media Contact 
Michael Vaughan
813-210-1706
mvaughan@kcsa.com 

SOURCE Clinch

First published on Thu, Feb 1, 2024

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs’ members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs’ Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs’ site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

Digital Advertising And PlanningClinch Digital Out of Home (DOOH) AI-Driven Omnichannel Campaign Activation Platform Google Ad Manager

Join The Discussion

- Promoted By TechDogs -

Salesforce Made Easy With Techila
  • Dark
  • Light