Arcade Acquires Retail AI Tech Company, Upduo, And Launches 'Arcade AI Sales Leader' To Revolutionize Retail Performance Management

The integration of AI Coaching capabilities into Arcade empowers retailers to scale the winning behaviors of their top-tier sales leaders, turning every manager into a top performer.

DALLAS, Aug. 19, 2025 /PRNewswire/ -- Arcade, the leading sales gamification platform for the frontline workforce, today announced its strategic acquisition of Upduo, a pioneer in AI-powered coaching for retail sales environments. The acquisition culminates in the launch of a new, fully integrated product: Arcade AI Sales Leader .

This groundbreaking platform is designed to solve one of the most persistent and costly challenges in retail: scaling the impact of top-performing store managers across an entire organization. The new shared vision is simple yet powerful: Turn every field manager into your best sales leader.

Retailers invest significant resources into training their managers, but these critical leadership skills often fade without continuous practice and reinforcement. This gap leads to ineffective coaching, high employee turnover, and inconsistent store performance. Arcade AI Sales Leader directly addresses this by creating a robust system for continuous development and flawless execution on the sales floor.

"The success of any retail location starts and ends with the quality of its manager," said David Cherrie, Co-Founder and CEO of Arcade. "We saw a clear opportunity to solve a massive pain point. How do you bottle the magic of your best sales leader and deploy it everywhere? By combining Arcade's strength in motivating frontline teams with Upduo's sophisticated AI coaching engine, we've created a platform that does exactly that. We are empowering every manager to become a top-tier coach."

The benefits of Arcade's new Sales Leader AI for retailers are clear, impacting everything from onboarding to the bottom line:

• Ramp new hires faster.
• Increase speed-to-market on new product rollouts.
• Reduce new-hire turnover.
• Improve customer & employee satisfaction.
• Increase in-store sales conversion.

For Store Managers, Arcade AI Sales Leader provides the tools to deliver quality coaching with real-time guidance, practice with confidence using AI role-playing, and eliminate tedious overhead with automatic scorecards that include summaries, scores, and action items.

For Store Associates, the platform ensures they receive continuous learning during store downtime, quality coaching from managers, and the rewards and recognition needed to motivate continuous improvement and maximum daily effort.

"Joining forces with Arcade is the perfect evolution for the technology we built at Upduo," said Wei Sun, Co-Founder of Upduo and Arcade's new Chief Technology Officer. "Our vision was always to use AI to make skill development more effective and accessible. Now, as part of Arcade, we can bring that vision to life at a massive scale, providing a holistic solution that drives real-world results for retailers and their employees."

The acquisition is also lauded by Arcade's key investors. Adam Rogers, on behalf of Next Coast Ventures, commented, "Arcade's acquisition of Upduo is exactly the kind of forward-thinking move we encourage. They are fundamentally asking, 'How will AI power our business to deliver more value?' This is the question every industry leader should be asking, and Arcade is delivering a powerful answer."

Arcade AI Sales Leader is available now. To learn more about how to replicate your best sales leaders, visit arcade.co .

Media Contact: David Cherrie, Co-Founder & CEO, david.cherrie@arcade.co

Arcade is a leading software provider that helps retailers elevate performance by unlocking the productivity and potential of their frontline workforce. By leveraging the power of gamification, AI and mobile based technology, Arcade brings best-in-class sales enablement solutions straight to the retail shop floor.

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SOURCE Arcade