Perplexity Integrates Firmly.Ai Commerce Tech To Scale Seamless Ecommerce Experience

New partnership scales the native Perplexity Shopping experience to merchants of all sizes

LAS VEGAS, March 27, 2025 (GLOBE NEWSWIRE) -- SHOPTALK -- Perplexity, the leading AI answer engine, announced it will be integrating firmly.ai agentic ecommerce technology to scale access to Perplexity’s native shopping experience. This collaboration enables seamless purchases for all consumers and merchants of any size.

Consumers are increasingly using Perplexity to shop online. By embedding firmly.ai’s innovative Agentic commerce platform, Perplexity empowers more users to complete their entire shopping journey—from product discovery to secure transaction—without leaving the platform. This streamlined solution not only shortens the purchase funnel but also solves latency, improving the consumer experience.

“When we first launched our AI experience for shopping late last year, Perplexity took a leap towards transforming the way people shop online and increased the volume of shopping-intent queries 5x,” said Dmitry Shevelenko, Chief Business Officer of Perplexity. “Partnering with firmly.ai enables us to achieve our vision even faster by making it effortless for merchants to join us and easier for more consumers to natively go from answers to actions within Perplexity.”

With a single integration to firmly.ai's API, Perplexity can now connect to any e-commerce merchant. Merchants can tap into this new sales channel instantly while retaining their merchant of record (MOR) status, ensuring full control over transactions, customer relationships, and data. Merchants can access millions of potential customers while protecting the value of their brand.

“Our mission at firmly.ai has always been to remove barriers in e-commerce, making it as frictionless as possible for both merchants and consumers,” said Kumar Senthil, Co-Founder and CEO of firmly.ai. “This partnership with Perplexity is a game-changer. By combining our native checkout technology with Perplexity’s cutting-edge AI, we’re not only simplifying the shopping process but also empowering merchants to reach new customers without any integration hassle. It’s a win-win for everyone involved.”

For more information and to apply to be part of the native marketplace, visit www.firmly.ai.

About Perplexity
Perplexity is an AI-powered answer engine founded in 2022 by former members of OpenAI, Meta, Quora, Bing, and Databricks. It provides real-time, conversational responses to user queries with inline citations from trusted sources. Perplexity aims to bridge the gap between traditional search engines and AI interfaces, answering over 125 million questions weekly. Available online at perplexity.com and on iOS, Android, Mac and Windows.

About firmly.ai
firmly.ai is the Agentic Commerce Platform that enables consumers to shop at the moment of inspiration. Its revolutionizing technology powers seamless commerce experiences across every digital touchpoint, serving as the connecting tissue between channels (social platforms, CTV, publishers, and AI chatbots) and merchants, without the need for complex integrations. With a single connection, firmly.ai connects any merchant to any channel, allowing merchants to reach new customers with zero engineering effort while remaining as the merchant of record. Founded by e-commerce innovators, firmly.ai is headquartered in Seattle, WA.

Contact:

firmly@digennaro-usa.com

Frequently Asked Questions

What is the partnership between Perplexity and firmly.ai?

Perplexity, an AI answer engine, is partnering with firmly.ai, an Agentic Commerce platform, to integrate seamless shopping experiences directly into Perplexity's platform. This allows users to complete purchases without leaving the Perplexity interface.

How does this benefit merchants?

Merchants can easily integrate with firmly.ai's API to access Perplexity's millions of users as a new sales channel. They retain full control over transactions, customer relationships, and data, simplifying their reach to new customers.

How does this benefit consumers?

Consumers can now complete their entire shopping journey within Perplexity, from product discovery to purchase, providing a faster, more streamlined experience.

First published on Fri, Mar 28, 2025

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

Perplexity firmly.ai AI e-commerce Agentic Commerce shopping online shopping AI shopping seamless checkout

Join The Discussion

- Promoted By TechDogs -

E-commerce