Is AI Killing B2B Marketing? The Great AI Debate To Be Settled Live At B2B Ignite 2025

B2B marketing leaders to face off in a live, boxing-style debate, with the audience, and AI itself, deciding the winner

B2B Ignite 2025 Graphic

B2B Ignite is Europe’s biggest gathering of smart, practical B2B marketers.

LONDON, June 09, 2025 (GLOBE NEWSWIRE) -- It’s a huge debate at the moment in the B2B industry: whether or not Artificial Intelligence is killing B2B marketing.

At B2B Ignite – B2B Marketing’s flagship conference and networking event – on 2 July 2025, a panel of experienced marketing experts will be debating both sides of this ongoing industry conflict.

Some are vehemently against it, claiming that it dries up creativity, takes away the vital human touch, and ultimately means we are all outsourcing our brains to a machine. And it’s a pretty compelling argument – audiences have reported that seeing droves of LinkedIn posts that all look and sound the same quickly becomes a turn-off.

However, some are passionately for AI – they claim that if B2B marketers are using it in the right way, it can actually free up more time to get creative and strategic, and in doing so, improve the human touch that is so desperately needed.

The ‘for’ side will feature:

Rhiannon Blackwell, ABM Leader, Global Marketing Organisation, at PwC
Ben Lee, Head of Data & AI at Bidwells
Catherine Dutton, VP, Global Growth Marketing at Pegasystems

The ‘against’ side will feature:

Chris Wade, Chief Marketing & Product Officer at Gamma
Alex Bacon, Marketing Director
Luca Di Giuseppe, Head of Digital and Growth Marketing at Tata Consultancy Services

But this won’t be your average conference session. The Great AI Debate will be hosted in the style of a boxing match (without anyone throwing actual punches – we hope!). Each debater will have a strict time limit to answer a key question about AI, before a debater from the opposing side gets a chance to rebut. At the end, the audience will vote to decide which side’s argument was more compelling.

And there’s a twist: there will be an extra debater, in the form of AI itself.

For B2B marketers wanting to stay ahead of the curve in the age of AI, this session is a must-attend. You'll leave with a deeper understanding of AI’s potential, but also the risks and blind spots to avoid.

B2B Ignite takes place in London on 2 July 2025. Learn more and register here.

Chloe Saunders
Events Marketing Manager
B2B Marketing
chloe.saunders@b2bmarketing.net
+44 (0) 20 7014 4920

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/02cf2761-258b-43fb-89ff-7ecb7660f049

A PDF accompanying this announcement is available at http://ml-eu.globenewswire.com/Resource/Download/1ab872c2-de13-4071-810c-14275e134238

Frequently Asked Questions

What is the Great AI Debate at B2B Ignite?

It's a live, boxing-style debate featuring B2B marketing leaders arguing for and against the impact of AI on B2B marketing.

Where and when is the B2B Ignite conference?

B2B Ignite takes place in London on July 2, 2025.

What will I gain from attending the AI debate?

You'll gain a deeper understanding of AI's potential in B2B marketing, as well as the risks and blind spots to avoid.

First published on Mon, Jun 9, 2025

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Tags:

B2B Marketing Artificial Intelligence AI Debate B2B Ignite Marketing Conference

Join The Discussion

- Promoted By TechDogs -

Artificial Intelligence