Artificial Intelligence
How AI Is Transforming PR Strategy And Media Relationships
Share
LONDON, Oct. 08, 2025 (GLOBE NEWSWIRE) --
WHAT: UK Webinar – Pitch Perfect: AI & The Future of PR
Artificial intelligence is shaking up public relations – changing how to pitch, who we reach and how success is measured.
On 16 October, join Notified for a live, 30-minute discussion featuring both PR leaders and a senior journalist. Together, they’ll share how AI is making media outreach smarter while reminding us why creativity and human connection still matter most.
In this session, you’ll learn:
- How to craft personalised pitches that cut through
- Ways automation can streamline your workflow and improve results
- Where to balance AI tools with creativity and human insight
WHEN: Thursday, 16 October, 2025 from 12:30pm–1:00pm BST
REGISTRATION: Link
WHO:
Cheryl Douglas – Director, Product Management, Notified
Cheryl leads Notified’s media contacts database offering and brings over 30 years of experience in the media industry. She has held senior roles at Cision, Gorkana, News4Media and News UK, where she worked closely with journalists and PR teams to strengthen media relationships and develop smarter communications tools. She is passionate about helping communicators connect with the right journalists and thrive in today’s fast-paced PR landscape.
Katie Eborall – Director, Head of North, Grayling
Katie is a seasoned communications specialist with 20 years of experience across corporate, brand PR, stakeholder engagement and corporate affairs. She has led campaigns for major clients including M&S, The Co-op Group, First Bus and National Grid. Known for shaping strategies that work across industries and channels, she brings deep insight into what it takes to earn coverage and build lasting media relationships.
Jane Hamilton – Senior Journalist, The Sun & The Times
Jane is an award-winning journalist with more than two decades of newsroom experience. She is best known for creating The Sun’s acclaimed employment campaign, which helped thousands into work and won industry recognition. Now writing for both The Sun and The Times, Jane focuses on careers, social mobility and the changing workplace. She brings a rare newsroom perspective on what journalists expect from PR pitches in the AI era.
WHY:
AI is here to stay, but it won’t replace smart, human-driven storytelling. This session will showcase how to use AI as an advantage in pitching while staying creative, relevant and effective in your outreach.
About NotifiedWe are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
Media Contact:Caroline Smith – Caroline.smith@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3879b665-6bce-4e73-b5bd-f5d624ee5cb1
This press release was published by a CLEAR® Verified individual.
Frequently Asked Questions
How is AI changing the way PR pitches are crafted?
AI helps personalize pitches to cut through the noise by analyzing data and identifying the most relevant angles for each journalist.
Can automation really improve PR results?
Yes, automation streamlines workflows, freeing up time for creativity and strategic thinking, ultimately leading to better results.
What's the key to balancing AI and human connection in PR?
The key is to use AI to enhance, not replace, human creativity and relationships. AI should support, not dictate, the PR process.
First published on Tue, Oct 14, 2025
Enjoyed what you read? Great news – there’s a lot more to explore!
Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!
Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.
Head to the TechDogs homepage to Know Your World of technology today!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Trending GlobeNewswire
Mimecast Unveils AI-Driven Human Risk Platform Innovations At Elevate 2025
Notified Leads AI Search Discussion At PRSA ICON 2025
Axonius Advances Cybersecuritys Most Trusted Asset Intelligence Platform, Announcing New AI Automation And Exposure Management Capabilities
Operant AI Discovers "Shadow Escape": The First Zero-Click Agentic Attack Via MCP
Anterior Wins Best Use Of AI For Healthcare From The International Cloud Artificial Intelligence Awards Program
Join Our Newsletter
Get weekly news, engaging articles, and career tips-all free!
By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.
Join The Discussion