Collective Audience Appoints Former Ogilvy And WPP Executive, Christopher Andrews, As COO
NEW YORK, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, Christopher Andrews, as chief operating officer.
Andrews brings to Collective Audience more than 21 years of business leadership experience, along with an exceptional talent for unlocking revenue opportunities and helping companies build world class IT and technology operations.
As a former Ogilvy Health and WPP chief technology and information officer, he also brings to Collective Audience an extensive record of achievement, including being part of the team that grew Ogilvy Health from $100 million to $700 million in revenues through technological innovation, unique client solutions, well-targeted tech stacks and efficient data management platforms.
“We welcome Chris’ know-how and deep experience in digital marketing, including the integration of technology, operational process, people and data that has driven profitable growth and positioned companies for long-term success,” stated company CEO, Peter Bordes. “His CIO and CTO experience, including managing WPP’s 320-member global team and growing its business, makes him a perfect fit for our vision and mission. We look forward to his contributions as Collective Audience builds a full stack integrated platform for audience-based performance advertising and media.”
Andrews also previously served as chief digital officer and COO of MediaJel, where he transformed its operations into a scalable digital marketing solution for regulated industries.
Commented Andrews: “I joined Collective Audience because I recognized it has a unique opportunity to disrupt the world of performance digital advertising by harnessing the collective intelligence of people, technology and audience data. Publishers and brands of all sizes will finally have a modern end-to-end solution to grow their audiences. They will be able to develop their audience data assets without wasting time and money on ineffective digital advertising or the wrong audience, or struggle with disparate siloed solutions and walled gardens. Collective Audience will provide a singular yet fully comprehensive modular platform that is built for today and tomorrow versus legacy systems.”
Andrews earlier served as the chief digital officer of Kubient, a cloud-based software platform for digital advertising, where he helped build and patent the industry’s first real-time bidding digital out-of-home (DOOH) advertising solution that connects DOOH screens into the digital marketing ecosystem. This technology enables marketers and owners to increase audience reach, enhance access efficiency and maximize inventory fill rates.
Andrews also earlier served on the board of TenFour, a Network as a Service (NaaS) provider, until it was acquired by Acuative in March of 2022.
He is the founder and CEO of D&B Labs, where he has helped technology start-ups advance their go-to-market strategies and operational processes, enabling them to scale. He holds a Bachelor of Science in mechanical engineering and MBA from New Jersey Institute of Technology.
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience’s products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience’s customers; Collective Audience’s ability to implement its business strategy; changes in governmental regulation, Collective Audience’s exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience’s business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; stability of Collective Audience’s suppliers, as well as consumer demand for its products, in light of disease epidemics and health-related concerns such as the COVID-19 pandemic; the impact that global climate change trends may have on Collective Audience and its suppliers and customers; Collective Audience’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience’s information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience’s financial results is included from time to time in Collective Audience’s public reports filed with the SEC. If any of these risks materialize or Collective Audience’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience’s expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Peter Bordes, CEO
Collective Audience, Inc.
CMA Investor Relations
Tel (949) 432-7566
CMA Media Relations
Tel (949) 432-7572
First published on Fri, Jan 12, 2024
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