Media and Entertainment
Wurl Collaborates With Prime Video To Launch New Live TV Channel In Germany
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The new channel – Prime – will bring an exciting library of premium entertainment content to German audiences
PALO ALTO, Calif.--(BUSINESS WIRE)--Wurl, a leader in the streaming TV industry, today announced a new collaboration with Prime Video to support the streamer’s growing portfolio of Live TV channels available for Prime members in Germany. Wurl is supporting Prime Video to launch its new Live TV Channel – Prime – in Germany dedicated to premium Prime Video entertainment content.
“The streaming TV market in Europe is experiencing a lot of exciting growth and momentum already this year,” said Keith Bedford, General Manager, EMEA at Wurl. “Prime Video is leading the way in helping to accelerate the industry by bringing premium live entertainment content to audiences – and we’re thrilled to be working alongside them to make that happen.”
Wurl currently powers over four billion monthly hours of viewing on hundreds of unique channels across more than 50 streaming platforms worldwide. To deploy its newest Live TV channel in Germany, Prime Video leveraged Wurl’s Global FAST Pass solution, which makes it easy for publishers to launch channels, monetize them instantly, and access the transparent data they need to grow and retain their audiences.
Prime Video has also benefited from Wurl’s cloud-based software and scheduling service, working with Wurl’s expert Programming Strategy team to optimize their channel scheduling and alleviate their operational load. Notably, Amazon Prime Video will also leverage Wurl’s capabilities to feature daily event highlights for the Wimbledon tournament on its new channel – bringing the event’s most notable, up-to-date moments to streaming audiences.
About Wurl
Wurl is a leader in the streaming TV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl, LLC is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit www.wurl.com.
Contacts
Tori Owens
Wurl
press@wurl.com
Frequently Asked Questions
What is Wurl's role in this collaboration?
Wurl is supporting Prime Video by providing its Global FAST Pass solution, cloud-based software, and programming strategy expertise to launch and optimize the new Live TV channel.
What is the new channel called?
The new channel is called Prime, and it's dedicated to premium Prime Video entertainment content.
How does Wurl help Prime Video with the channel?
Wurl helps Prime Video launch the channel, monetize it, access data for growth, optimize scheduling, and reduce operational load.
First published on Tue, Jul 8, 2025
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