
E-commerce
Worldpay And Visa Join Forces To Boost Authorizations, Enhance Shopper Experience
By Business Wire
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Continued partnership delivers heightened security while enhancing the shopping experience
CINCINNATI--(BUSINESS WIRE)--Worldpay® has expanded its partnership with Visa to enhance the payments leader’s 3D Secure (3DS) solution, which can help merchants reduce fraud while reducing consumer friction and boosting authorizations. By passing through authentication data to the issuer, merchants in the U.S. using 3DS Flex™ from Worldpay can enhance payments security and shopper experience while improving approval rates.
“Fraud mitigation isn’t just an on or off switch; rather, it’s a balance that requires merchants to understand how security, authentication, authorization, fraud detection and the impact on the shopping experience work in harmony with one another,” said Cindy Turner, chief product officer at Worldpay. “For example, false positive declines of good faith purchases and additional steps in the checkout process present serious challenges to fraud mitigation strategies. This is why we partner with card networks like Visa to enhance authorizations – at the end of the day, it helps merchants achieve the highest standards of security while improving the overall customer experience.”
Worldpay research shows more than half (55%) of U.S. consumers abandon a transaction if it takes multiple tries to complete, demonstrating the importance of ensuring that a valid payment goes through on the first try. 3DS Flex boosts authorization rates and reduces extra authentication steps while maintaining heightened levels of security.
“With 3DS Flex, Worldpay is helping facilitate next-level collaboration between issuers and acquirers on the Visa network,” said Kirk Stuart, SVP and head of enablers, merchants and fintechs at Visa. “This game-changing innovation will help make transactions more secure and improve the customer experience – while also increasing merchant sales, or authorization rates. This is an exciting development for the payments ecosystem.”
About Worldpay
Worldpay is an industry leading payments technology and solutions company with unique capabilities to power omni-commerce across the globe. Our processing solutions allow businesses of all sizes to take, make and manage payments in-person and online from anywhere in the world. Annually, we process over 50 billion transactions across 174 countries and 135 currencies. We help our customers become more efficient, more secure and more successful. To learn more, visit worldpay.com or follow us on LinkedIn, Instagram, X, and or Facebook.
Contacts
Siobhan Acha Derrington
Director of Public Relations
media@worldpay.com
Frequently Asked Questions
What is 3DS Flex?
3DS Flex is Worldpay's implementation of the 3D Secure protocol, designed to enhance payment security and improve the shopper experience.
How does this partnership improve security?
By passing authentication data to the issuer, the partnership allows for improved fraud detection and prevention.
How does this improve the customer experience?
It reduces friction during checkout by minimizing unnecessary authentication steps, while maintaining high security, leading to fewer abandoned transactions.
First published on Thu, Jun 12, 2025
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