Theatre Capital And Trajectory Capital Acquire Association Analytics

ARLINGTON, Va.--(BUSINESS WIRE)--Association Analytics“(“A2” or the “Company”), a pioneer in data and analytical software solutions for trade and professional associations, has completed the sale of key assets to Theatre Capital (“Theatre”) and Trajectory Capital (“Trajectory”) who will partner with CEO Alex DeBarr and the existing A2 management team to invest in the growth of the Company’s platforms.

A2 Holdco LLC, the new entity formed by the Theatre and Trajectory partnership, will own and operate A2. Previous owner Julie Sciullo left the Company earlier in the year and will not be involved in the business going forward.

“We are excited to work with Theatre and Trajectory,“ said Alex DeBarr. “Daniel Kim and the Theatre team and Paul Sethi and the Trajectory team bring a track record of successful investments and leadership of digital, SaaS and data-related businesses. They understand the opportunity and have a keen sense of how to build effective and efficient software businesses that enable their customers to fulfill their missions.”

A2 currently works with over 120 trade and professional associations. Following the new investment, the Company plans to focus on streamlining the Acumen platform, improving implementation speed, improving customer service, and instilling a new culture focused on customer and employee success.

“A2 has dedicated employees and provides a valuable solution to associations,” added DeBarr. “We have a rare opportunity to improve what we do, how we do it, and how it translates into success for our clients. We are excited to start this new chapter with Theatre and Trajectory.”

About Theatre Capital:

Theatre Capital is a holding company that specializes in making transformative growth investments in technology companies. The firm embraces transactional and operational complexity to offer a unique approach to each situation. Over the past 20 years, the principals of the firm have closed over 50 investments by working with founders, management teams, and other stakeholders of software and tech-enabled services companies to achieve sustainable and profitable growth. For more information, visit www.theatrecap.com

About Trajectory Capital:

Trajectory Capital Management is an enterprise technology fund investing in software, data services and application AI. The founding partners have collaborated for the past 15 years, and previously led both operating, acquisition, and investing teams. Over the past three decades, the fund’s partners have invested in and acquired dozens of companies and have been involved from early-stage through to billion-dollar outcomes. For more information, please visit www.trajectorycapital.com

About Association Analytics:

Association Analytics is the industry leader in helping associations harness the transformative power of their data through our best-in-class Acumen analytics platform. We have worked exclusively with and for trade and professional associations since 1999. For more information, please visit www.associationanalytics.com

Contacts

Media:
Alex DeBarr
CEO
adebarr@associationanalytics.com
440-463-2086