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Private Equity-Backed AutoManager Completes Merger and Strategic Growth Investment in Leading CRM Software Provider Selly Automotive

By Business Wire

Business Wire
Overall Rating

SAN FRANCISCO--(BUSINESS WIRE)--The Beekman Group-backed AutoManager Holdings Group, LLC (“AutoManager”), a provider of dealer management system and website builder tools to independent auto dealerships, has completed a merger between subsidiary AutoManager Acquisition, Inc. and A1 Software, Inc. (dba Selly Automotive) (“Selly”). Selly is a leading provider of customer relationship management (“CRM”) software and also targets the independent auto industry. As part of the transaction, AutoManager provided Selly with a growth investment to support staff expansion and product development.

“We are thrilled to add the talented Selly team to the AutoManager platform and believe that the combined company will be better positioned to serve our customers and deliver outstanding products,” commented Kami Tafreshi, CEO of AutoManager. “Going forward, we will remain focused on developing and / or acquiring the software tools that our dealership customers need to be as efficient and competitive as possible.”

Zach Klempf, CEO and founder of Selly, commented, “This partnership is a fantastic outcome for Selly, its investors, and employees, and we look forward to working with AutoManager in pursuing an accelerated growth strategy. I congratulate the AutoManager team, on building such a strong dealership software platform, and we believe that Selly’s CRM will be a highly complementary addition.”

Jim Clippard, Managing Director at Beekman, stated "This transaction is another key step in building a leading dealership software platform, and we believe that the merger will improve AutoManager’s software offering while creating multiple points of synergy across engineering, sales, and marketing. We look forward to supporting the combined team on the range of initiatives that we have developed as partners.”

Here's another interesting article on Top Trends 2022 – Digital Customer Experience

About AutoManager

AutoManager is a leading provider of Dealer Management Software (DMS) and digital marketing solutions with a 25+ year track record of helping independent and franchise auto dealers increase sales and business productivity. The company’s DeskManager offering is a next generation DMS designed to streamline every aspect of dealership operations with a powerful set of tools, intuitive interface, and robust set of security features. WebManager is a comprehensive website and digital marketing platform that offers dealerships a mobile-first, responsive, and secure online presence. Both products are scalable solutions for car, truck, boat, RV, and even airplane dealers in North America and can be expanded with numerous add-on modules to serve the needs of small and large dealerships alike. AutoManager serves thousands of users across the U.S. and Canada. For more information visit

About Selly Automotive

Selly Automotive is a leading provider of customer relationship management (“CRM”) software to independent used car dealerships. Selly’s browser-based products enable dealerships in the United States and Canada to manage and optimize their sales processes with automated communications tools, cross-platform integrations with DMS, vehicle history, mobile app with driver's license as well as VIN scanner, and marketing management tools. San Francisco-based Selly Automotive was backed by Blue Ventures and angel investors including Matt Watson, Co-founder of Vin Solutions CRM. For more information, visit

About The Beekman Group

The Beekman Group is a private equity firm, based in New York City, focused on building industry-leading companies in the healthcare, consumer, and business services sectors. The firm partners with management teams who desire to be significant owners and create meaningful value by accelerating organic and acquisition growth initiatives. Beekman manages over $1 billion in assets and has completed over 175 transactions since inception. For more information, please visit


Jessica Castellano
Convenient Brands
VP Marketing
(650) 888-3709

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First published on Tue, Jun 21, 2022

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