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OshKosh Bgosh Encourages a New Kind of Togetherness this Fathers Day with Launch of Take Your Dad to the Metaverse Day

By Business Wire

Business Wire
Overall Rating

OshKosh B’gosh enters the metaverse as the exclusive launch partner for ‘Fashion Runway’, a new Roblox game


ATLANTA--(BUSINESS WIRE)--Carter’s, Inc. (NYSE: CRI) – The largest branded marketer in North America of apparel exclusively for babies and young children, today announced OshKosh B’gosh’s first foray into the metaverse in partnership with Super League Gaming, a leading network of metaverse games, experiences, and content channels, as the exclusive partner in the new Roblox game, ‘Fashion Runway.’ Demonstrating how OshKosh B’gosh – the iconic, timeless clothing brand – is evolving to endure through generations, this strategic collaboration will deliver an authentic enhancement to popular gameplay on the world’s largest metaverse gaming platform.

To celebrate this trailblazing partnership, OshKosh B’gosh is inviting dads to join their children in the metaverse fun with ‘Take Your Dad to the Metaverse Day,’ a campaign that encourages dads to spend quality time with their kids in a new way. Gamers can style their dad’s ‘Fashion Runway’ game avatar and share their looks on social media using hashtag #OKBMetaDadsSweeps where five winners will have the opportunity to win $100 gift cards to OshKosh B’gosh.

Childhood fun looked a little different back when I was a kid wearing OshKosh B’gosh overalls. As we look at this next generation, OshKosh is the perfect brand to reimagine a moment of togetherness between today’s parents, who grew up wearing the brand, and their children,” said Jeff Jenkins, Executive Vice President, Global Marketing. “This venture into the metaverse is a first for OshKosh B’gosh and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League's expertise coupled with their relationships with top Roblox developers, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way.”

Super League has been creating opportunities for parents to connect with their kids through gaming since our founding days. We are thrilled to be doing so in an entirely new way with the iconic children's apparel brand, OshKosh B’gosh,” says Matt Edelman, Chief Commercial Officer of Super League. “Meeting kids where they are in the metaverse, in an authentic way timed to Father’s Day, is exactly the type of program that creates lasting impact.”

‘Fashion Runway’ gamers will be able to customize avatars and create their own styles with their favorite OshKosh B’gosh apparel within the game through Roblox's new layered clothing feature set. Much of the OshKosh B’gosh clothing featured in ‘Fashion Runway’ will be available to shop in real life on OshKosh.com, just in time for the back-to-school shopping season. For more information on this partnership, please visit oshkosh.com.

About Carter’s, Inc.

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s, Inc. is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

About Super League Gaming

Super League Gaming (Nasdaq: SLGG) builds and operates networks of games, monetization tools and content channels across metaverse gaming platforms that empower developers, energize players, and entertain fans. The company’s solutions provide incomparable access to an audience consisting of players in the largest global metaverse environments, fans of hundreds of thousands of gaming influencers, and viewers of gameplay content across major social media and digital video platforms. Fueled by proprietary and patented technology systems, the company’s platform includes access to vibrant in-game communities, a leading metaverse advertising platform, a network of highly viewed channels and original shows on Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based livestream production tools, and an award-winning esports invitational tournament series. Super League’s properties deliver powerful opportunities for brands and advertisers to achieve impactful insights and marketing outcomes with gamers of all ages. For more, go to superleague.com.


Contacts

Lindsay Rider
Senior Director, Public Affairs
lindsay.rider@carters.com

Super League Gaming
Gillian Sheldon
gillian.sheldon@superleague.com

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First published on Thu, Jun 16, 2022

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