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Medallias Thunderhead Named a Leader for Journey Orchestration Platforms by Independent Research Firm

By Business Wire

Business Wire
Overall Rating

Thunderhead received the highest score possible in the Performance criterion

PLEASANTON, Calif.--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, today announced that its journey orchestration platform, Thunderhead, has been named a leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2022. The Wave™ analysis evaluates the 10 most significant Customer Journey Orchestration providers on 27 criterion, grouped into three main categories, Current Offering, Strategy, and Market Presence.

Thunderhead by Medallia earned the top score in the Strategy category of all vendors evaluated and received the highest score possible in 10 criteria, including for Planned Enhancements, Partner Ecosystem and Performance within the Strategy category, and Journey Orchestration, Security, Scalability, and Business Impact Analysis within the Current Offering category.

“Since our acquisition a few months ago, Thunderhead has been named a Leader in Journey Orchestration and earned a top Current Offering score among the Strong Performers in The Forrester Wave™: Real-Time Interaction Management, Q2 2022,” said Leslie Stretch, Medallia CEO and President. “These two critical capabilities work together to help brands decide what action is the right one and then orchestrate it, regardless of channel.”

The journey orchestration report states that “Thunderhead is a good fit for firms looking for AI-enhanced next best conversations and actions across potential customers, prospects, and existing customers based on context and customer intent for lead generation, in-store and online audience activation, digital engagement, and agent assistance.”

Medallia acquired Thunderhead earlier this year to strengthen its ability to power individualized experiences and conversations at scale, across all online and offline channels. To read The Forrester Wave™: Journey Orchestration Platforms, Q2 2022, visit

About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit

© 2022 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.


Jenny Zehentner

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First published on Wed, Jun 29, 2022

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