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Insights on the Clickstream Analytics Global Market to 2030 - eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights - ResearchAndMarkets.com

By Business Wire

Business Wire
Overall Rating

DUBLIN--(BUSINESS WIRE)--The "Clickstream Analytics - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

The global market for Clickstream Analytics estimated at US$1.3 Billion in the year 2022, is projected to reach a revised size of US$4.2 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2022-2030.

Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 16.2% CAGR and reach US$1.7 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Customer Analysis segment is readjusted to a revised 14.8% CAGR for the next 8-year period.

The U.S. Market is Estimated at $382.9 Million, While China is Forecast to Grow at 14.6% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$382.9 Million in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$700.9 Million by the year 2030 trailing a CAGR of 14.6% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.4% and 13.4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Select Competitors (Total 22 Featured) -

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Clickstream Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
  • Clickstream Analytics
  • Types of Clickstream Analytics

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/2yesz4


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First published on Mon, Jan 30, 2023

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