
IT Support
HG Insights Launches Functional Area Intelligence, Significantly Enhancing Its Comprehensive One-Stop Technology Intelligence Solution
By Business Wire
.png?ext=.png)
Share


SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights®, the global leader in data-driven insights for technology vendors, announced today the introduction of HG Functional Area Intelligence. Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and contract information.
HG Functional Area Intelligence was first made available last year through the HG Universe data subscription. It enables users to better understand technology adoption across teams and locations even down to the decision-maker or key influencer level, which increases Go-To-Market teams’ ability to optimize territories, hyper-target marketing campaigns, and prioritize account plans.
Armed with this account intelligence, Go-to-Market teams can develop targeted sales motions with organization, key location, and technology information, enhancing program effectiveness to drive revenue.
“HG Insights’ Functional Area Intelligence is a critical part of how we are approaching targeting our accounts. We’re planning on using it to optimize the efficiency of our sales motions by leveraging FAI location and departmental insights. We know that we are making the best use of our time by targeting locations where there are key decision-makers that will fast track our solution to a sale.”
- Brent Edmonds, Vice President, Global Field Programs, PTC
With the launch of Platform 2.0 in 2022, HG customers have been able to better understand their markets and make wider organizational decisions with precision and confidence. With Functional Area Intelligence in the HG Platform, HG Insights has taken an important step to unify its data insights into a centralized solution to help customers drive market and account opportunities. Additional enhancements are planned in 2023 to create an even more powerful one-stop Technology Intelligence engine for customers.
“We have significantly updated our product experience over the last year in order to deliver shorter time to value and greater ease of use and ROI to our customers. These improvements, particularly to Functional Area Intelligence, translate directly to our customer's bottom line, which is especially important when every dollar invested is being scrutinized for maximum impact,” said Elizabeth Cholawsky, CEO of HG Insights. “We have seen increased usage of our products and a spike in positive feedback and awards from industry leaders — including being named Leaders in both Sales Intelligence and Marketing Account Intelligence, as well as the ‘Easiest to Do Business With’ by G2. These accolades further validate the fact that our customers are seeing the benefits of our best-in-class Technology Intelligence.”
Functional Area Intelligence is available globally to customers through the HG Platform and the HG Universe data subscription, where data scientists, marketers, operations leaders, analysts, and decision-makers can tap into this intelligence to improve their operational efficiency.
HG Insights’ Functional Area Intelligence includes:
- Access to best-in-class quality data: HG’s insights combines Technology Intelligence and intent data with functional area intelligence to provide powerful insights down to the departmental level
- Insights down to location: HG is the first data provider to uncover organizational insights down to a location and provide Technology Intelligence to target campaigns within an organization
- Identify decision-makers and influencers: Locate key decision-makers and influencers at specific locations to shorten the sales cycle and improve conversion rates
- Analyze technologies at the department level: Technology-specific predictions down to the department level to optimize sales motions
- Trending analysis: Insights by department that track product adoption over time and pinpoint targeting to a more exacting level
- Optimize sales resources: Efficiently allocate sales resources with up-to-date account intelligence
Learn more about HG Insights expertise in Functional Area Intelligence here. Follow HG Insights on YouTube, LinkedIn, Twitter, and Facebook.
About HG Insights
HG Insights, global provider of data-driven insights to 90% of Fortune 100® B2B tech companies, is your Go-To-Market Technology Intelligence partner.
We use advanced insights into Technology Intelligence — on IT spend, technology installations, cloud usage, intent signals, functional area intelligence and contract details — to provide B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, and spend data to build high-resolution maps of activity across a company’s entire digital infrastructure to power business decisions.
HG Insights is a registered trademark and service mark for HG Insights, Inc. and/or its affiliates in the U.S. and is used herein with permission. All rights reserved.
For more information, visit hginsights.com
ContactsTaylor Viens
Senior Marketing & Communications Manager
HG Insights
taylor.viens@hginsights.com
First published on Thu, Aug 3, 2023
Enjoyed what you read? Great news – there’s a lot more to explore!
Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!
Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.
Head to the TechDogs homepage to Know Your World of technology today!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Tags:
Related News on IT Support
Swiss Cloud Complexity Boosts Need For Expert Assistance
Wed, Jul 17, 2024
By Business Wire
Pivotree To Release First Quarter 2024 Financial Results
Thu, Apr 25, 2024
By Business Wire
Splashtop Wins The SDC "Security Vendor Of The Year Award
Wed, Dec 6, 2023
By Business Wire
Cloudflare Announces Third Quarter 2023 Financial Results
Fri, Nov 3, 2023
By Business Wire
SHI Achieves New Tool Verification Status For Oracle JAVA
Thu, Aug 3, 2023
By Business Wire
ISACA Introduces New Google Cloud Platform Audit Program
Thu, Jul 20, 2023
By Business Wire
Joseph Reece Appointed Chairman Of NCR Board Of Directors
Thu, May 4, 2023
By Business Wire
BizAnalytica Achieves Snowflake Service Ready Validation
Thu, Apr 27, 2023
By Business Wire
Factor Celebrates 10-Year Anniversary By Hiring First CEO
Wed, Apr 5, 2023
By Business Wire
Nyriad Spotlighted In The 2023 CRN Partner Program Guide
Tue, Mar 28, 2023
By Business Wire
Zuora Expands India Footprint With New Office In Chennai
Fri, Mar 10, 2023
By Business Wire
Join The Discussion