TechDogs-"Google Clouds Rise Expands Australian Provider Ecosystem"

Market Research

Google Clouds Rise Expands Australian Provider Ecosystem

By Business Wire

Business Wire
Overall Rating

Google is building up its presence as more enterprises add Google Cloud Platform for big data, SAP and other applications, ISG Provider Lens™ report says

SYDNEY--(BUSINESS WIRE)--$III #AI--Growing Australian and global adoption of Google Cloud Platform (GCP) is fueling a rapid expansion of Google’s Australian partner ecosystem, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2023 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia finds the use of GCP has spread from its original customer base of data-hungry startups to large organizations in banking, retail, construction, real estate and the public sector. Many companies are adding GCP as a third hyperscale cloud provider, after AWS and Microsoft Azure, that can deliver a layer of advanced capabilities.

“Australian enterprises are adopting GCP as their cloud strategies mature,” said Ben Rossiter, ISG partner and Enterprise Cloud Transformation leader for Asia Pacific, based in Australia. “Google’s top ecosystem partners in Australia are experiencing triple-digit growth, and there is room for local players to expand with offerings uniquely tuned to the market.”

The anchor application for GCP at many Australian enterprises is to extract more value from their own data, ISG says. Google’s AI-based analytics tools, including BigQuery, Vertex AI and Bard, help organizations identify relevant data in silos, make it consistent and use the right queries to generate immediate benefits.

Google ecosystem partners provide many of the solutions that help Australian firms integrate GCP, including automation, accelerators and toolsets for faster cloud migration, the report says. They also contribute other capabilities, including data governance and compliance, analytical tools, dashboards and frameworks for developing specific use cases.

Industry-specific use cases for GCP’s AI and ML tools have started to emerge this year, including accelerated drug discovery, grocery supply-chain visibility, energy infrastructure monitoring and situational awareness for logistics, ISG says.

Australian organizations are stepping up cloud migration and modernization efforts around SAP, the core enterprise platform for many of the country’s biggest companies and government agencies, ISG says. Google Cloud had been limited in its ability to offer SAP in Australia because it only had one location, in Sydney. The addition of Google’s Melbourne location solves this problem by creating the resiliency and redundancy needed for mission-critical SAP deployments.

“Cloud is the future for SAP, so Google’s ability to support these workloads in Australia is critical,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Service providers are key partners to enterprises planning and carrying out these migrations.”

The report also examines other Google Cloud trends in Australia, including the rising use of GCP for sustainability improvements and adoption of Google Cloud FinOps to control cloud costs.

The 2023 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia evaluates the capabilities of 22 providers across four quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services and SAP Workloads.

The report names Cognizant and TCS as Leaders in all four quadrants. It names Accenture, Deloitte and Infosys as Leaders in three quadrants each. Capgemini, Kasna and Wipro are named as Leaders in two quadrants each, and HCLTech and PwC are named as Leaders in one quadrant each.

In addition, Capgemini and HCLTech are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

The 2023 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Australia is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit


Will Thoretz, ISG
+1 203 517 3119

Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520

First published on Wed, Aug 9, 2023

Enjoyed what you've read so far? Great news - there's more to explore!

Stay up to date with the latest news, a vast collection of tech articles including introductory guides, product reviews, trends and more, thought-provoking interviews, hottest AI blogs and entertaining tech memes.

Plus, get access to branded insights such as informative white papers, intriguing case studies, in-depth reports, enlightening videos and exciting events and webinars from industry-leading global brands.

Dive into TechDogs' treasure trove today and Know Your World of technology!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs’ members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs’ Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs’ site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.


Information Services Group (ISG) The 2023 ISG Provider Lens™ Google Cloud Partner Ecosystem


Join The Discussion

  • Dark
  • Light