TechDogs-"Glowforge Introduces Glowforge Aura, The Worlds First Craft Laser"

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Glowforge Introduces Glowforge Aura, The Worlds First Craft Laser

By Business Wire

Business Wire
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Light beam and Generative AI unite with Glowforge Aura, allowing creators to make unique projects from hundreds of materials at the touch of a button

SEATTLE--(BUSINESS WIRE)--#3dlasers--Today marked the launch of the Glowforge Aura: a revolutionary Craft Laser that brings one-of-a-kind projects to life with just a touch of a button. Glowforge (, creator of the best-selling 3D laser printer, announced immediate availability through JOANN, Michaels, and on the Home Shopping Network (HSN). Priced at just $1,199, the Glowforge Aura can create beautiful things from wood, leather, acrylic, paper, stone, metal - even chocolate. See Glowforge Aura in action here.

More than a quarter of Americans now embrace crafting as a creative sanctuary (Statista, March 2023), with millions opting for craft cutters that use a knife to cut paper and stickers. The Glowforge Aura revolutionizes this industry by replacing disposable razor blades with a beam of light the width of a human hair. That means home crafters can now engrave photos on stone, create hardwood spice racks, craft leather handbags, and much, much more. This is at a time when the Arts & Crafts market is projected to reach a market value of $64B by 2028, as customers look to new technologies to unlock new ways of creation (Arts & Crafts Market Report, May 2023).

"Since our inception eight years ago, Glowforge's mission has been to empower creativity," says Dan Shapiro, CEO and co-founder of Glowforge. "With Glowforge Aura, we're redefining 'homemade’ by giving people the power to create unique and personal items at the push of a button - at a remarkable price point. I’ve watched hundreds of crafters from all walks of life prepare their first projects on their Glowforge Aura, and I’m absolutely mesmerized by what they can do."

Unlike conventional 3D printers, Glowforge lasers employ subtractive technology to cut and engrave from hundreds of natural materials. Their design seamlessly integrates industrial-grade technology into a beautiful, one-button device that works with any browser over Wi-Fi. Glowforge products include advanced features like Aura Vision to create a visual preview of your work, autofocus for perfect prints every time, material detection to make printing easy, and certification to UL safety standards.

Glowforge Aura also works with Magic Canvas by Glowforge, the first use of generative AI to create physical products. From mere words, Magic Canvas transforms simple descriptions into tangible art forms like hardwood jewelry, slate coasters, and eye-catching desserts in minutes. See what Glowforge customers are already creating with Magic Canvas here.

The Glowforge Aura follows the best-selling 3D laser printer the Glowforge Pro. Launched with the biggest 30-day crowdfunding campaign in history, the Glowforge Performance line of lasers has helped hundreds of thousands of people around the world unleash their creativity. Glowforge products power entrepreneurs and support STEM initiatives in more than 4,000 schools across the country.

To learn more about Glowforge Aura visit, or follow us on Instagram, Facebook, Threads, and Twitter.

About Glowforge

Glowforge is the creator of the award-winning 3D laser printer that cuts, engraves, and scores hundreds of materials so you can make magical things. It was founded in 2015 by Chief Executive Officer, Dan Shapiro and Chief Technology Officer, Mark Gosselin, and launched with the world’s largest crowdfunding campaign, raising more than $27 million in pre-orders in 30 days. The company has since secured more than $115 million in funding from some of Silicon Valley’s most prominent investors including the Foundry Group, True Ventures, DFJ Growth, and Revolution Growth. Unlike 3D printers that use additive technology to build objects out of plastic, Glowforge uses subtractive technology to laser cut, engrave, and score products from beautiful materials like wood, leather, acrylic, paper, fabric – even chocolate. A sleek and efficient design makes this industrial-grade technology beautiful and affordable while its cloud-based app makes it easy for anyone to create magical things at the touch of a button.


Amanda Taggart
Glowforge Communications

First published on Tue, Jul 25, 2023

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