Future Family Expands Executive Team, Announces New CFO and VP of Enterprise

SoFi Alum James Giuliani Tapped As New Chief Financial Officer

Fintech and Healthcare Veteran Amanda Devlin Steps in As Vice President of Enterprise

SAN FRANCISCO--(BUSINESS WIRE)--Future Family, the leading family building platform that offers buy now pay later plans for fertility care with built in digital care and wellness support, today announced the appointment of James Giuliani to Chief Financial Officer and Amanda Devlin to Vice President of Enterprise. In their new roles, Giuliani and Devlin will lead Future Family’s financial operations and growth strategies that support the company’s mission of helping people build their families. The executives join the company following its recently announced $25 million Series B.

“We are thrilled to have James and Amanda join the Future Family team to lead this new phase of growth,” said Claire Tomkins, Founder and CEO of Future Family. “The need for family building support is rapidly increasing with interest rates on the rise and fertility treatment access in question; we see an enormous space in the industry that Future Family will be able to fill with the help of James, Amanda and other members of our executive team. We look forward to the unique insights and experience they will each bring to the company with their impressive experience in their respective fields.”

Giuliani brings a wealth of knowledge drawn from his 17 years of financial services experience, nearly half of which has been in high profile fintech environments. Most recently the Chief Accounting Officer (CAO) at SoFi, Giuliani is well positioned to help Future Family grow and effectively scale. Giuliani played an integral role in taking both SoFi and GreenSky public. Giuliani received his BBA from Emory University and his MBA from The University of Chicago Booth School of Business. He is a CFA Charterholder and CPA. He resides in Dallas, TX with his wife and two children.

Devlin joins Future Family from CipherHealth, where she was the Senior Vice President of Growth. With over 20 years of experience working with health systems and hospitals implementing patient engagement technologies, Devlin is prepared to lead Future Family’s growth into new channels and healthcare partnerships. Prior to CipherHealth, she served as Vice President of Sales & Strategy at HealthGrid, was the Director of Strategic Business for Skylight Healthcare Systems and held various roles at PatientPoint. Devlin looks forward to leveraging her experience across both fintech and healthcare, having started her career in fintech at HSBC. She received her B.S. in Industrial/Organizational Psychology & Human Resource Management from Marshall University and is an outdoor enthusiast. Devlin resides in Denver, CO with her husband and two children.

The two new hires are joining Future Family’s impressive leadership team, which includes healthtech and fintech veterans Mike Piechna, Matt Krogstad and Frey Waid.

Today, nearly 50% of people who visit a fertility clinic in pursuit of care and support do not move forward with treatment due to the high cost and complexity. Future Family is transforming the typically difficult and confusing experience with its platform, which combines payments to multiple providers into a streamlined and predictable experience bolstered by autopay and support from personal fertility coaches. Future Family is the best financial partner for prospective parents, especially when compared to credit cards, which are used by just over 85% of patients, have average interest rates over 15%, and can negatively impact credit scores and financial futures. The company recently announced a first-of-its-kind 0% interest financing plan for clients.

To learn more about Future Family, visit www.futurefamily.com.

About Future Family

Future Family is where people start their fertility journey. The company’s mission is to make fertility care accessible and affordable to all. Future Family combines advances in fintech, fertility, and concierge care to empower prospective parents throughout their fertility journey. Future Family was founded by former SolarCity exec Claire Tomkins, whose own fertility struggles inspired her to improve the experience for others.

Contacts

Alex Miller Murphy
alex@thebrandguild.com

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