TechDogs-"Forrester To Unveil Its 2024 Tech Leadership Predictions At Technology & Innovation North America"

Marketing Technology

Forrester To Unveil Its 2024 Tech Leadership Predictions At Technology & Innovation North America

By Business Wire

Business Wire
Overall Rating

Enterprise AI initiatives will boost IT organizations’ productivity and creative problem-solving by 50% in the year ahead

AUSTIN, Texas & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2024 Tech Leadership Predictions, which will be unveiled at Technology & Innovation North America next week, 87% of US enterprise technology leaders anticipate increasing their organizations’ technology investment over the next 12 months — with nearly 50% increasing their investments in AI capabilities. While generative AI is expected to deliver greater productivity and efficiency, 50% of technology leaders will fail to master the AI skills gap. Join this keynote to discover what the future holds for tech leaders in 2024 and how they can achieve growth with continuous improvement from insights and AI.

Forrester analysts will unveil new research to help chief information officers, chief technology officers, chief digital officers, and their teams uncover best practices and tools to enable, create, and amplify growth through their technology strategy. Additionally, Forrester will host an AI hack-a-thon on September 10 where in-person attendees will work in teams using various large language models (LLMs) to address food insecurity in Austin and create pitch materials for local civic investors and philanthropists. This event is structured to foster learning around both generative AI’s capabilities as well as its limitations.

Noteworthy new research to be showcased at this year’s event includes:

  • Future Fit Organizations Need Adaptive Leaders. Today, leaders face increasing and accelerating uncertainty, which manifests itself in economic turbulence, new ways of working, talent shortages, and challenges of continuous transformation. Join this session to explore how leaders can help their teams be adaptive, creative, and resilient despite these challenges.
  • Caution! Shiny Objects Can Blind You. To make smart and strategic investments, tech leaders need to gauge the barriers and caveats to adopting currently hyped emerging technologies, including generative AI. Join this panel to determine which emerging technologies have potential and which can be ignored.
  • Technical Debt Modernization And Migration Scenario Tool. When developing and evaluating modernization and migration strategies, tech leaders must consider the impact of technical debt across such dimensions as costs, personnel, level of effort, and risk. Join this session to uncover a framework leaders can use to make decisions that minimize the impacts of technical debt.
  • Bring-Your-Own-AI Hits The Enterprise. Employees are already using consumer AI services that their business doesn’t own. Tech leaders must develop a management strategy that maximizes the benefits and limits the risks of “bring-your-own-AI” (BYOAI). Join this session to learn best practices for how to effectively manage BYOAI at scale.

While every tech leader is jumping on the generative AI bandwagon, the winning strategy for leaders is not to overly focus on the allure of generative AI,” said Matthew Guarini, event host and VP, senior research director at Forrester. “To harness the potential of generative AI, tech leaders need to instead get their people and process changes right to complement this technology. At Technology & Innovation North America, we will unveil research and share best practices to leverage this AI moment and help leaders create an environment that promotes innovation, continuous learning, and greater alignment with their broader business strategy.”


  • Register to attend Forrester’s Technology & Innovation North America 2023 conference.
  • View the full agenda and speakers for Technology & Innovation North America 2023.
  • Explore the changing role of technology leaders and how they can accelerate growth at their organizations.
  • Follow @Forrester and #ForrTech for updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit


Ira Kantor

First published on Fri, Sep 8, 2023

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs’ members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs’ Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs’ site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.


Forrester Customer Experience Digital Marketing Sales Product


Join The Discussion

  • Dark
  • Light