TechDogs-"Expandi Limited And Kompass Announce Strategic Alliance To Transform B2B Marketing, Advertising And Data Solutions"

Marketing Solutions

Expandi Limited And Kompass Announce Strategic Alliance To Transform B2B Marketing, Advertising And Data Solutions

By Business Wire

Business Wire
Overall Rating

LONDON & PARIS--(BUSINESS WIRE)--Expandi Limited, Europe’s most recognized B2B MarTech and AdTech vendor and one of the leading worldwide, and Kompass, a global leader in B2B SalesTech and MarTech solutions and editor of the marketplace www.kompass.com, have entered a groundbreaking alliance. This partnership aims to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources.

The agreement covers multiple strategic areas that will deliver innovative solutions to the B2B market:

Key Areas of Collaboration

  1. Innovative B2B Platform
    The partnership will integrate Expandi's B2B Stars platform with www.Kompass.com, one of Europe’s most accurate and populated B2B marketplace. This integration will create a comprehensive "find and be found" solution, enabling companies worldwide to connect with trustworthy partners based on reliable criteria such as verified reviews, financial ratings, and industry awards.
  2. Targeted Advertising on Kompass.com
    Expandi's advanced digital advertising solutions, including AccountInsight, will be deployed on kompass.com, one of the highest-traffic B2B websites in Europe. Advertisers will benefit from precise targeting capabilities using firmographics, technographics, intent signals, location data, and more—providing unparalleled reach and relevance. Expandi is mandated by Kompass to offer the new premium placement to Expandi’s direct clients in the enterprise space and to Expandi’s network of global media agencies.
  3. Intent Data Synergy
    Expandi's Cyance multi-language intent insights platform will be enriched with Kompass's real-time business intelligence powered by AI, and Kompass generated Intent Data. This synergy will provide businesses with deeper insights into buyer behavior, enabling them to identify opportunities early in the decision-making process.
  4. Data Integration for ABM Excellence
    Expandi’s award-winning ABM platform, Jabmo, will now incorporate Kompass’s database of over 60 million companies, with smart AI generated business criteria, and 200 million contacts across 70+ countries. This integration further enhance Jabmo targeting capabilities for B2B marketers planning to reach both micro businesses and/or additional regions of the world not yet covered by the current platform.
  5. Advanced Analytics for Business Insights
    Kompass’s flagship SalesTech and MarTech solutions, including EasyBusiness, will integrate analytics from B2B Stars on over 3 million companies in the US and Europe, including the Corporate Reputation Score and AI-optimized company reports. These reports highlight strengths and weaknesses based on the world’s most comprehensive database of verified B2B reviews.

A Game-Changing Alliance

The partnership between Expandi Limited and Kompass represents a significant milestone in the evolution of B2B marketing and data-driven solutions. By combining Expandi’s expertise in MarTech and AdTech with Kompass’s unparalleled business intelligence resources, this alliance will empower businesses to achieve new levels of efficiency, precision, and growth.

This alliance is set to redefine the future of B2B marketing by delivering unmatched value through innovation, precision targeting, and actionable insights.

Raffaele Apostoliti, Founder & CEO of Expandi Limited, commented:
"This partnership is a natural fit between two leaders in their respective fields. By integrating our advanced marketing technologies with Kompass's vast global data resources and martech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age."

Patrick Coupier, CEO at Kompass Group, added:
" Kompass has always been at the forefront of providing trusted business data for companies worldwide and smart MarTech and SalesTech SaaS solutions. This partnership marks another key step in this long tradition of innovation. By joining forces with Expandi, we’re combining our global Smart Data capabilities with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions. Together, we’re redefining how businesses find, connect with, and convert their ideal B2B prospect, locally and globally”

About Expandi Limited

Expandi Limited is one of the leading worldwide providers of B2B MarTech and AdTech solutions, recently awarded as #1 Leader in ABM worldwide by Frost & Sullivan. Recognized for its innovative platforms such as Jabmo (ABM), Cyance (intent data), Accountinsight (DSP for B2B Programmatic Ad) and B2B Stars (AI powered business directory), Expandi empowers businesses to drive smarter marketing strategies through data-driven insights. Most of the Global media agencies and several of the largest B2B companies are using Expandi platforms and insights across the globe.

About Kompass

Kompass is a global B2B SalesTech and MarTech enabler, providing smart prospecting and lead generation solutions to help companies grow faster, locally and internationally. With a trusted, GDPR-compliant database of over 60 million companies,200 million contacts in 70+ countries, and more than 4 M unique visitors on its marketplace, www.Kompass.com, Kompass empowers businesses with powerful tools like EasyBusiness, KSales and targeted advertising services. From Smart Data to global visibility, Kompass is “your route to business, worldwide”.


Contacts

For media inquiries:

Expandi Limited Media Team
Email: paola.dotti@expandigroup.com

Paola Dotti
Phone: + 39 347 2832 552

Kompass Media Relations
Email: carolina.clark@kompass.com

Carolina Clark
Phone: +34 652 04 47 87

Frequently Asked Questions

What is the main goal of the Expandi and Kompass partnership?

The partnership aims to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources.

What are some key areas of collaboration between Expandi and Kompass?

Key areas include an innovative B2B platform, targeted advertising on Kompass.com, intent data synergy, data integration for ABM excellence, and advanced analytics for business insights.

What benefits will businesses gain from this partnership?

Businesses will benefit from improved efficiency, precision targeting, actionable insights, and the ability to connect with trustworthy partners worldwide based on reliable criteria.

First published on Tue, May 27, 2025

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.

Join The Discussion

- Promoted By TechDogs -

Join Our Newsletter

Get weekly news, engaging articles, and career tips-all free!

By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.

  • Dark
  • Light