TechDogs-"EDITED Announces EDITED Cartridge For B2C Commerce: Drive Conversion On High Traffic Web Pages On Salesforce AppExchange"

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EDITED Announces EDITED Cartridge For B2C Commerce: Drive Conversion On High Traffic Web Pages On Salesforce AppExchange

By Business Wire

Business Wire
Overall Rating

EDITED’s customers can now access retail insights on their ecommerce platforms at the click of a button

LONDON & NEW YORK--(BUSINESS WIRE)--EDITED today announced it has launched EDITED Cartridge for B2C Commerce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers to drive conversion on high traffic web pages and overlay key performance metrics directly onto their website or vendor console.

With EDITED Cartridge for B2C Commerce, customers can have over 300 advanced retail KPIs displayed on their ecommerce site and catalog views, measuring metrics like profit, demand, inventory, promotions, and more. Retailers will easily be able to identify relative metric performance and which products need resorting, price changes, or stock changes to optimize performance and grow profitability.

EDITED Cartridge for B2C Commerce is currently available on AppExchange at

This unique offering from EDITED offers a rapid and frictionless performance insight tool for e-commerce and merchandising teams, connecting data across web analytics, orders, inventory and returns. As a Google Chrome Extension, EDITED also integrates to the SFCC UI, providing retailers with access to product performance metrics and actionable insights. Highly visual cues virtually inform a merchandiser about item performance, boosting best sellers or eliminating poor decisions based on different business objectives.

Comments on the News

  • Doug Kofoid, EDITED CEO said, “We identified that retailers needed an analytics solution that could be easily understood, quickly adopted and directly integrated between its online storefront and its ecommerce platform. EDITED does just that, helping quick decision making based on product and category performance, and it’s exciting to collaborate with Salesforce to bring this to more retailers.”
  • “EDITED Cartridge for B2C Commerce is a welcome addition to AppExchange, as it accelerates business transformation for customers by providing transformational information offerings to retailers,” said Alice Steinglass, Executive Vice President of and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

About Salesforce AppExchange

Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of, inc.

EDITED is the world’s leading AI-driven merchandising experience platform that empowers brands and retailers with real-time decision-making power that drives profit and inspires customers. We help retailers increase margins, generate more sales, and create better business outcomes through AI-driven market and enterprise intelligence that fuels automation. By connecting business analytics and external market data, the world's most successful brands and retailers are using EDITED’s platform to get closer to their best customers and future-proof their business. For more information, visit

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Media Contact:
Felix Leach
EDITED / Thinking Hat PR
+44 7903 784 765

First published on Wed, Oct 25, 2023

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