TechDogs-"EBG Acquires Undercover Tourist to Support Growth in the B2C Online Travel Marketplace"


EBG Acquires Undercover Tourist to Support Growth in the B2C Online Travel Marketplace

By Business Wire

Business Wire
Overall Rating

AVENTURA, Fla.--(BUSINESS WIRE)--EBG, one of the fastest growing e-commerce solutions providers in the U.S. specializing in travel and entertainment, is acquiring Undercover Tourist, one of the largest privately held B2C online travel marketplaces in the nation specializing in theme parks and attractions.

The acquisition is complementary to EBG’s current offerings and will expand the EBG portfolio to serve the B2C marketplace while also providing timely and engaging content with trip planning advice, travel tips and more. The Undercover Tourist brand and platform will continue as a separate business unit and the product offerings will expand nationally.

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG’s network has a combined reach of over 100 million users from participating companies and closed loop affinity and membership groups.

As a travel website and theme park expert launched in 2000, Undercover Tourist has sold over 25 million theme park admission tickets to key destinations and attractions including Walt Disney World, Disneyland, Universal Orlando Resort, Universal Studios Hollywood, SeaWorld Parks, LEGOLAND Parks and more. Along with helping families save time and money with attraction tickets, hotels and car rentals, Undercover Tourist offers free vacation planning tools, including crowd calendars, apps with park planning itineraries, and more.

“With the addition of the Undercover Tourist platform to the EBG portfolio, we are gaining a strong consumer brand with a loyal customer following along with a robust knowledge base of engaging content for theme park vacations. We look forward to collaborating with the Undercover Tourist team to expand the platform and to help our supplier partners increase their reach,” said EBG CEO and Founder Brett Reizen.

“We are excited for Undercover Tourist to take this big leap, which is poised for growth and national product expansion and support as part of EBG’s network. I’m so proud of what the team has built over the years and the future offers amazing opportunities fueled by EBG's insight and guidance,” explained Undercover Tourist CEO and Founder Ian Ford.

EBG continues to be in a strong position of growth and the Undercover Tourist acquisition further expands the company’s reach. In recent years EBG has fueled its growth through investment partnerships with Creative Artists Agency (CAA) and the Shubert Organization, as well as through other strategic acquisitions.

Here's another interesting article on Top Trends 2022 - Ecommerce

EBG owns and operates the largest and most comprehensive employee savings program in the country—serving over 40,000 corporate clients through its proprietary platforms: TicketsatWork, Plum Benefits, Working Advantage and Beneplace.

EBG is a b2b2c company headquartered in Miami, with offices in New York, Orlando, Las Vegas and Austin. Learn more at


Reggie Lyons | | 212-405-7850

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First published on Wed, Jun 29, 2022

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