TechDogs-"Dataads Expands European Ambitions With Strategic Appointment Of Industry Veteran Benjamin Coiff"

Software Development

Dataads Expands European Ambitions With Strategic Appointment Of Industry Veteran Benjamin Coiff

By Business Wire

Business Wire
Overall Rating

PARIS--(BUSINESS WIRE)--Dataïads has taken a significant step in expanding its European presence by appointing Benjamin Coiffé as a Client Partner to spearhead growth in key regions like Italy, Spain, and Switzerland. Coiffé completed a team of international development and brings over 18 years of industry experience, having held positions at major firms such as Google and Triplelift, making him a valuable asset to Dataïads' team.

The company has shown impressive growth in the French market, securing 50 contracts within 18 months and raising 5M€ in seed funding. Coiffé joins a robust international sales team serving the European market, he also focuses on international strategic sectors in France, including Luxury and Beauty & Health, to address challenges e-retailers face, like high bounce rates from AI-generated ads campaigns and suboptimal performance on Product Detail Pages (PDPs).

Dataïads aims to revolutionize the post-click experience with its SaaS platform, creating hyper-personalized landing pages that significantly boost conversion and reduce bounce rates. This approach has already demonstrated a 15% average uplift in Return On Ad Spend (ROAS), redefining digital advertising profitability standards.

Raphaël Grandemange, CEO of Dataïads, emphasized the pivotal moment for the company as it aims to transform digital advertising efficiency in Europe. He highlighted Coiffé's extensive knowledge of the tech landscape and business development expertise as key to driving Dataïads' expansion and impact across Europe.

Coiffé expressed enthusiasm for joining Dataïads, noting the company's potential to assist e-commerce companies in recovering value lost in advertising automation and leveraging Smart PDPs for scalability and performance. His appointment is expected to enhance Dataïads' capabilities and redefine the digital advertising landscape in Europe, emphasizing the company's commitment to innovation and excellence in the digital realm.

About Dataïads

Dataïads, founded in September 2021 by Raphaël Grandemange, Benjamin Cozon, and Thibault de Broissia, offers a SaaS solution that utilizes AI-driven technology to create personalized to every marketing context E-commerce Landing Pages for advertising campaigns. This helps digital and marketing managers optimize their ROAS by approximately 15%, reducing bounce rates and increasing conversions. The company has supported over fifty clients across 17 international markets, including notable names like Decathlon, Group SEB, and LVMH. For more information, visit dataiads.io.

Contacts

Press:
Yann Tran - yann@dataids.io - +33789882512

First published on Mon, Feb 12, 2024

Enjoyed what you read? Great news – there’s a lot more to explore!

Dive into our content repository of the latest tech news, a diverse range of articles spanning introductory guides, product reviews, trends and more, along with engaging interviews, up-to-date AI blogs and hilarious tech memes!

Also explore our collection of branded insights via informative white papers, enlightening case studies, in-depth reports, educational videos and exciting events and webinars from leading global brands.

Head to the TechDogs homepage to Know Your World of technology today!

Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs’ members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs’ Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. All information / content found on TechDogs’ site may not necessarily be reviewed by individuals with the expertise to validate its completeness, accuracy and reliability.

Tags:

Software-As-A-Service (SaaS) SolutionsDataiads Post Click Experience Technology AI-driven Technology SaaS Solution Advertising Automation Digital Advertising

References:

Join The Discussion

  • Dark
  • Light