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Critical Insight Introduces PartnerFirst Program to Accelerate Partner Business Growth

By Business Wire

Business Wire
Overall Rating

New Features for MSP, Channel Partners to Secure Customers and Defend Critical Services

SEATTLE--(BUSINESS WIRE)--Critical Insight, the Cybersecurity-as-a-Service provider specializing in helping critical organizations Prepare, Detect, and Respond in today’s threat environment, announced today the Critical Insight PartnerFirst Program, which has evolved with new features and significant enhancements to recognize and reward partners' expertise ensuring partners feel supported and invested at each level of the program.

The cybersecurity landscape continually evolves, demanding organizations equip themselves with partners that invest in people, technology, and domain expertise to remain at the forefront of threat detection and management. Purpose-built for today’s security ecosystem, Critical Insight’s Cybersecurity-as-a-Service (CaaS) offers affordable, comprehensive cybersecurity services.

New features of the Critical Insight PartnerFirst Program include:

  • The updated pricing structure for Critical Insight’s Managed Services Providers (MSPs) channel.
  • Every partner is assigned a Sales Team, including an Account Director, Customer Service Manager, and Security Strategist, to help enable, train, and work through opportunities together.
  • Co-marketing opportunities.
  • Improved PartnerFirst Portal for registration, news, events, training, and co-branded documentation.

“We wanted to ensure that service providers got additive value when introducing the Critical Insight PartnerFirst Program. For this reason, we developed the PartnerFirst program with channel partners and MSPs and MSSPs in close partnership to ensure we meet their needs and empower them to grow their businesses,” said Lynn Shourds, Vice President of Channel Alliances at Critical Insight. “The PartnerFirst program provides new revenue opportunities for partners and enables them to put CaaS in the hands of every customer. These enhancements further signal our commitment to supporting our partners by continuously investing in the program to create an energetic and profitable relationship.”

Agents, distributors, MSPs, MSSPs, system integrators, and Value Added Resellers (VARs) are included in the PartnerFirst program based on differing contract vehicles for Resellers versus Referral agreements across all industries, particularly healthcare, education, manufacturing, utilities, and the public sector.

The PartnerFirst program established an innovative tiering framework that provides partners access to various financial and business benefits. The program has evolved to ensure partners feel supported and invested, whereby every partner is assigned a sales support team directly responsible for helping partners increase opportunities and win deals.

Partners enter at the Base Tier and, based on aggregate licenses across their customer base, can achieve dramatic pricing discounts, and new incentives in the year's second half.

“At RSI, our mission is to provide world-class IT solutions and that means making sure we’re providing excellent cybersecurity,” said Greg Semler, Vice President Sales, Right! Systems, Inc. “We chose Critical Insight as a key partner because they provide MDR and much more, which truly fulfills our commitment to customers.”

Critical Insight is dedicated to partner success that is customer-centric, effortless to do business with, and provides compelling value to address cybersecurity best practices, proactively monitor, and enable fast remediation.

For more information on the Critical Insight PartnerFirst Program, please visit https://www.criticalinsight.com/about/partners.

About Critical Insight

Critical Insight is the only cybersecurity-as-a-service provider that prepares, monitors, and responds to cyber threats, going beyond SOC-as-a-service offerings typical of Managed Detection and Response (MDR) offerings. Critical Insight provides end-to-end support to our partners that have customers with limited security teams or budgets to handle threats proactively and as they occur. Based in Seattle, Washington, Critical Insight is a venture-backed company founded by former CISOs in the public sector. It is committed to training new analysts and providing the most up-to-date cybersecurity protection.

Find out more at https://criticalinsight.com.

Contacts

Critical Insight Media Inquiries:
Jake Milstein
Critical Insight
206-347-0588
jake.milstein@criticalinsight.com

First published on Thu, Jun 29, 2023

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