TechDogs-"Confluent Launches Connect With Confluent, Enabling Partners To Supercharge Growth And Customer Innovation With Data Streaming"

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Confluent Launches Connect With Confluent, Enabling Partners To Supercharge Growth And Customer Innovation With Data Streaming

By Business Wire

Business Wire
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New partner program drives more data flow to partners’ platforms through native integrations with Confluent Cloud

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Confluent, Inc. (NASDAQ:CFLT), the data streaming pioneer, today announced the Connect with Confluent technology partner program. The program enables partners to bring fully managed data streams directly to their customers through native integrations with Confluent Cloud. It also provides access to Confluent’s leading expertise for technical, sales, and marketing support to amplify go-to-market efforts and ensure customer success at every stage. By joining the program, partners tap into an ecosystem of technologies fueled by data streams and unlock massive potential for what’s possible on their platforms.

“When companies can harness streams of real-time data from previously siloed teams and applications across their business, it creates a powerful network effect that opens new avenues for growth and innovation,” Erica Schultz, President of Field Operations, Confluent. “As technology partners bring Confluent data streams directly into their platforms, they unlock potential for more cutting edge, real-time applications to be developed on their platform.”

Business is conducted in real time and companies need their customer experiences and operations to reflect that. This need for real-time data has cemented data streaming as a critical business requirement. According to the 2023 Data Streaming Report, 89% of technology leaders say investments in data streaming are important, while 44% cite the technology as a top strategic priority for their business. This shift increases pressure on technology providers to support low latency data movement—skipping data-at-rest pit stops in cloud storage buckets and enabling development of end-to-end real-time experiences their customers expect.

To solve this problem, developers often turn to Apache Kafka®, the open source data streaming platform used by more than 75% of the Fortune 500. However, when partners build integrations with open source Kafka, they put extra burdens on their customers to develop and deploy Kafka clusters, which must be manually secured, governed, and managed as they scale. Customers are then responsible for individually integrating all of their data into this cluster. These operational burdens come at the expense of customers actually building and deploying anything new on the partner’s platform.

Introducing the New Connect with Confluent Partner Program

This program is launching with support from many Confluent technology partners, including Arcion, AWS Lambda, Clickhouse, Elastic, Google Cloud, HiveMQ, Imply, Materialize, MongoDB, Onehouse, Precisely, Qlik, Quix, Rockset, Startree, Tinybird, and Waterstream.

Through a single, native integration with Confluent Cloud, Confluent’s technology partners provide customers with the best experience for working with data streams from across their entire business. Confluent Cloud provides access to more than an exabyte of data processed per year, eliminates the operational shortcomings of an open source integration and accelerates project delivery times for customers. It delivers fully managed stream processing, enterprise-grade security controls, the industry’s only governance suite for Kafka, and more. And it’s all available wherever customers’ data may reside—in the cloud, across clouds, or on premises. Technology partner benefits include:

  • Power streaming use cases: Enable low latency workloads from any source or sink with high-quality, serverless data streams and no data-at-rest pit stops. Unlock new data streaming use cases built on your platform with ease by eliminating data silos with Confluent’s 120+ source and sink connectors covering the entire Kafka ecosystem.
  • Accelerate consumption and growth: Integrate with a complete data streaming platform so your customers can focus more on driving consumption and spend less time managing open source Kafka. Shift the ongoing management and support of data streaming capabilities on your platform over to Confluent’s Kafka experts.
  • Supercharge GTM strategies: Amplify marketing efforts and identify more selling opportunities by partnering with the leader in data streaming. Generate and close more opportunities for real-time use cases faster with sales and marketing tooling built specifically for data streaming pipeline generation.

Hear from our Partners

“With Confluent Cloud now accessible within BigQuery, customers can easily stream and analyze data in real-time from across cloud and hybrid environments,” said Manish Dalwadi, Director of Product Management, BigQuery, Google Cloud. “Our mission is to keep data open, flexible, and secure, and our partnership with Confluent will streamline data management and free up resources that can be reallocated toward other digital transformation projects.”

“Together with Confluent, we’re bringing to market a game-changer for businesses seeking to build interactive, infinitely scalable analytics applications that drive actionable insights from data in real time,” said John Broad, VP of Partners and Alliances, Imply. “Our native, connector-free integration built for the Connect with Confluent program unlocks real-time analytics on continuous data streams with unparalleled ease and speed for our users. By partnering with the data streaming leader, we’re able to massively widen our sales funnel and quickly accelerate adoption of new functionality on our platform.”

"We’re proud to join the Connect with Confluent program to partner in helping organizations break down legacy data silos, complete cloud migration projects on time and in budget, and supercharge data and analytics innovations,” said Anjan Kundavaram, Chief Product Officer, Precisely. "Bringing together Confluent Cloud and the Precisely Data Integrity Suite's Data Integration service will seamlessly connect critical systems and data to modern platforms with resilient data pipelines."

Additional Resources

About Confluent

Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit

The preceding outlines our general product direction and is not a commitment to deliver any material, code, or functionality. The development, release, timing, and pricing of any features or functionality described may change. Customers should make their purchase decisions based upon services, features, and functions that are currently available.

Confluent and associated marks are trademarks or registered trademarks of Confluent, Inc.

Apache® and Apache Kafka® are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries. No endorsement by the Apache Software Foundation is implied by the use of these marks. All other trademarks are the property of their respective owners.


Lyn Eyad

First published on Tue, Jul 18, 2023

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